DIGITAL MARKETING COURSE IN BTM
                     I M P O R T A N C E 
 O F D I G I TA L
M A R K E T I N G
Eight Benefits of Digital 
Marketing
By Haritha 
Gonthina
A traditional marketing strategy is reliant
o
#01 g
neography and creating an
cinatmerpnaitgionn aclanm baer kdeitffiincgult, costly, and labor-  
WIDE AUDIENCE intensive. Digital marketing, however, occurs 
over  the Internet, so it allows you to reach a 
wide  audience.
Digital Marketing has following benefits 
such  as:
can reach an international audience.  
growth in novel and innovative ways.  
combines global reach with visibility 
has a  significant advantage.
improves local visibility, which is 
important  if your business relies on 
lyoocua l ccauns troemaechrs .a whole neighborhood 
 instead of printing flyers and 
handing  them out.
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#0 Digital marketingoffers you cost-
2 effective  solutions for promoting your 
ECONOMICAL bloucsailnlye sosr  einitheernrationally. Utilizing highly-  
targeted strategies, even small 
companies  can compete with larger 
ones.
Most of these strategies such as SEO, 
social  media, and content marketing 
won’t even  cost anything at all to start 
with. However,  not every form of 
digital marketing is  suitable for every 
business and some may  actually have 
more costs than others. A  business can 
find appropriate solutions  based on its 
marketing goals.
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#0
E3FFORTLESS LEARNING
While there are many aspects of 
digital  marketing that you need to 
learn, it is fairly  easy to get started. 
It gets more complex  in the nature of 
the goals and the scale of  the 
campaigns. However, it is all a matter 
 of finding the right strategy that 
works for  your business.
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Even if you don’t have a clear idea of 
#0 your  target audience, digital marketing 
enables  you to extract data to see 
A4DEQUATE TARGETING which audiences  will work best for you 
and optimize your  campaign around 
dthiffemer.e Theorpet ioanres omf antyargeting suchas  
nt  keywords for search
othprtoimugizatieong i(nSeEO), pay-per-click (PPC), 
ohr  demographic information on social 
media.  This enormous amount of 
targeting  elements at your disposal 
makes sure that  every campaign 
reaches the right audience.  It also 
helps you to analyze the changing  
behaviors of customers and modify  
cuanmdeprasitgansd  cfuosrt omtheorsse’ chcahnagnignegs n. eeTdhsis  
qabuilcitkyly t ois a sure way of success for any  
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# 0 5 There are different strategies of digital 
 marketing that can be used by 
M U LT I P L E  A P P R O A C H E S different  types of businesses. A 
business that is  interested in gaining 
international leads  may have a totally 
different strategy than a  local 
business selling clothes. While some  
companies can benefit more easily 
from  content marketing and SEO, 
others can  benefit from conversion-
bcoamsemd onad ty pceasmpaoigfns. . Hedrieg it alre 
some of the most marketing
includin SEO, Engine
g Search Marketing,
CProondtuecnttionM, arEkmetainilg ,MBarraknedtiinngg,, SVoidceiaol 
media  marketing, Web Design, and 
App  Development.
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# 0 6
VA R I O U S  C O N T E N T  
 T Y P E S
Another crucial advantage of digital 
marketing is  the different content types 
available to showcase  your brand online. For 
a lot of platforms, there is a  wide range of 
content types you can choose from  to keep 
your brand fresh and build effective online  
campaigns. Unlike traditional marketing, you 
can  more easily reproduce one content to fit 
as many  platforms as you want. Here are 
sEommaeil eorfs ,t he meoBsoto  kcso,m moVni stuyaple s of ccoonntteenntt, 
iIncfolugdraep Bhliocgs,s ,  PWodhcitaesptsa,pers, Quizzes, Social www.nidmindia.co
media posts,  Webinars etc. m
# 0
7I N C R E A S E D  I N V O LV E M E N T
One of the most important advantages of 
digital  marketing is increased involvement. 
Digital  marketing is designed to be highly 
engaging by  default. Users can share a blog 
post, like a photo,  save a video, or engage 
with your website via a  paid ad click. The 
best part is that all of these  actions can be 
measured. This enables you to  create even 
more engaging posts to increase  brand 
awareness or boost sales. The more you  
genegt.a Bgeu sionnelsinses, tthaet  umsoer ee nlgoaygailn gc ufostrommaetsr s 
yeoffue cctaivnely in their online strategies have an www.nidmindia.co
easier  time converting cold traffic to loyal m
customers.
# 0 8
R E A L - T I M E  A N A LY T I C S
With an ever-increasing demand for skilled 
digital  marketers, there are plenty of 
opportunities out  there for professionals 
looking to get into the  field. If you are one 
of them, first, you need to  understand that 
digital marketing is a wide field,  and there 
are plenty of avenues to choose from if  
you enter it. Coders, Data Science 
professionals,  writers, graphic designers, 
and video editors can  make a shift to 
digital marketing careers.
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Digital marketers use a variety of digital  
marketing channels to connect with 
customers  and promote sales and 
dacigtitvaitliems.a Trkheet errolien voofl vaes developing multi
 channel communication -
otargctaicnsizfaotrion aimed at targettinhge 
consumers,  both directly and indirectly.
A degree in web development, marketing  
management, designing, or copywriting is 
 preferred among skills for digital 
marketers. If  you specialize in skills like 
SEO and SEM that  help businesses reap 
benefits, chances are you  can easily bag 
a high-paying digital marketing  job.
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