Digital Marketing PPT by Mediaforum Digital
                     Mediaforum  Digital
www..mediiaforumdiigiitall..co
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PPT on Digital Marketing - 2023
Online Presence on Platforms
Google My Business
Facebook Page
Just Dial
Bharatbiz.com
Linkedin
Indiasthan.com
Zaubee.com
Hellonagpur.com
Contents
1. Website
2. Search Engine Optimization
3. Social Media Marketing
4. Content Marketing
5. Email Marketing
6. Video Marketing
7. Facebook Page
8. YouTube Channel
9. Instagram Business Acc.
10. Lead Generation Campaign
11. Mention Landing Page Link in Instagram Bio.
12. Mention Landing Page Link in YouTube Description.
13. Mention Landing Page Link in Facebook CTA Button,
14. WhatsApp Business Acc.
15. WhatsApp Join Link on Landing Page.
16. Welcome Message Automation W. App B.
17. WhatsApp Broadcast Community.
18. Blogs & Articles
19. Landing Page
20. Testimonials on Landing Page
21. Facebook Group
22. WhatsApp Group
23. Paid Campaign
24. Google My Business Acc. Google Search.
25. Local Listing GMB SEO Verification
26. Create Google Blog Account,
Social Media Marketing
Social Media Marketing: 
Social media has become an 
increasingly important tool 
for businesses in every 
industry, including the 
insurance sector. Here are 
some reasons why social 
media management is 
important for insurance 
companies:
Overall, social media management is an important part of a 
comprehensive digital marketing strategy for insurance companies. 
By leveraging social media platforms effectively, insurance 
companies can increase their visibility, engage with customers, build 
their brand and reputation, and generate new leads.
Importance of Social Media 
Management
Increased visibility: Social media allows insurance companies to reach a wider 
audience, including potential customers who may not have heard of the company 
before. By regularly posting updates, news, and information about the company and its 
services, insurance companies can increase their visibility and reach.
Customer engagement: Social media provides a platform for insurance companies to 
engage with their customers in a more personal and interactive way. By responding to 
comments, answering questions, and soliciting feedback, insurance companies can 
build stronger relationships with their customers and improve customer satisfaction.
Branding: Social media is an important tool for branding and marketing. By sharing 
content that aligns with the company's values and mission, insurance companies can 
establish themselves as thought leaders in the industry and differentiate themselves 
from competitors.
Lead generation: Social media can also be a valuable source of leads for insurance 
companies. By using targeted advertising and promoting content that is relevant to 
potential customers, insurance companies can attract new leads and grow their 
customer base.
Reputation management: Social media allows insurance companies to monitor and 
respond to online reviews and comments, which can help to improve their reputation 
and address any negative feedback.
Website
Develop a website: In today's 
digital age, having a website is 
crucial for businesses in every 
industry, including the insurance 
sector. Here are some reasons 
why having a website is important 
for insurance companies.
Overall, having a website is essential for insurance companies to 
establish a strong online presence, reach potential customers, 
and build their brand and reputation.
Importance of Website
Accessibility: A website provides easy accessibility to information about the insurance 
company and its services, 24 hours a day, 7 days a week. Potential customers can learn 
about the insurance products and services offered, read about the company's history 
and values, and find contact information for customer service or sales inquiries.
Branding: A website is an important tool for branding and marketing. A well-designed 
website can help to establish the insurance company's brand and differentiate it from 
competitors. This can include the use of a distinct logo, color scheme, and visual design 
elements that help to convey the company's values and mission.
Lead generation: A website can help generate new leads for the insurance company. 
Potential customers can fill out contact forms, request quotes, and sign up for 
newsletters or other marketing materials. This can help the company to build a 
database of potential customers to target with future marketing efforts.
Customer service: A website can also serve as a platform for customer service. 
Customers can find answers to frequently asked questions, submit claims online, and 
communicate with customer service representatives via chat or email.
Credibility: A professional-looking website can help to establish the insurance 
company's credibility and reputation. A well-designed website with accurate and up-to-
date information can help to build trust with potential customers and demonstrate that 
the company is reliable and trustworthy.
Search Engine 
Search engOinep otptiimmiziaztiaont: ion
(SEO) is the practice of 
optimizing a website's content 
and structure to improve its 
ranking in search engine results 
pages (SERPs). Here are some 
reasons why SEO is important for 
insurance companies:.
Overall, SEO is an important 
component of a comprehensive 
digital marketing strategy for 
insurance companies. By 
optimizing their website for 
relevant keywords and phrases, 
insurance companies can increase 
their visibility, attract higher 
quality traffic, and generate more 
leads, all while improving the user 
experience and reducing 
marketing costs.
Importance Search engine 
Ioncrpeatseidm visiizbialityt: iWohenn a website ranks higher in search engine results pages, it is 
more likely to be seen by potential customers. By optimizing their website for relevant 
keywords and phrases, insurance companies can increase their visibility and attract 
more traffic to their site.
Higher quality traffic: SEO can help insurance companies attract higher quality traffic 
to their website. By optimizing their website for specific keywords and phrases, 
insurance companies can attract visitors who are more likely to be interested in their 
products and services.
Improved user experience: SEO involves optimizing a website's structure, content, 
and navigation to make it easier for users to find what they are looking for. By 
improving the user experience, insurance companies can reduce bounce rates and 
improve engagement.
Cost-effective marketing: SEO can be a cost-effective way for insurance companies 
to attract new customers. By optimizing their website for relevant keywords and 
phrases, insurance companies can attract organic traffic without having to pay for 
advertising.
Competitive advantage: SEO can give insurance companies a competitive advantage 
by improving their visibility in search engine results pages. By ranking higher than their 
competitors, insurance companies can attract more traffic and generate more leads.
Content marketing
Content Marketing: Content marketing is the practice of creating 
and distributing valuable, relevant, and consistent content to attract 
and retain a clearly defined audience - ultimately driving profitable 
customer action. Here are some reasons why content marketing is 
important for insurance companies:
Importance of Content Marketing
Building brand awareness: By creating and distributing relevant and informative 
content, insurance companies can build brand awareness and establish themselves as 
thought leaders in the industry. This can help to differentiate the company from 
competitors and attract new customers.
Improving search engine rankings: By regularly publishing high-quality content, 
insurance companies can improve their search engine rankings and attract more 
organic traffic to their website.
Building customer trust: Content marketing allows insurance companies to provide 
valuable information to potential customers, which can help to build trust and establish 
a relationship before any sales are made.
Educating customers: Insurance can be a complex topic, and many customers may 
not fully understand the different types of coverage available to them. Content 
marketing provides insurance companies with an opportunity to educate their 
customers and help them make more informed decisions.
Generating leads: By creating content that is relevant to potential customers, 
insurance companies can attract new leads and generate more business.
Email Marketing
Email marketing is a digital 
marketing strategy that 
involves sending promotional 
messages and newsletters to 
a targeted list of subscribers 
via email. Here are some 
reasons why email marketing 
is important for insurance 
companies:
Overall, email marketing is an 
important component of a 
comprehensive digital marketing 
strategy for insurance companies. 
By building customer 
relationships, generating new 
leads, promoting additional 
products and services, and 
providing measurable results, 
email marketing can help 
insurance companies grow their 
business and improve customer 
retention.
Importance of Email Marketing
Building customer relationships: Email marketing allows insurance companies to 
communicate with their customers on a regular basis, providing them with valuable 
information, updates, and offers. This helps to build relationships and keep customers 
engaged with the company.
Generating leads: Email marketing can be an effective way to generate new leads for 
insurance companies. By offering valuable content or incentives in exchange for email 
addresses, companies can build a targeted list of subscribers who are interested in their 
products and services.
Cross-selling and upselling: Email marketing can be used to promote additional 
products and services to existing customers. By analyzing customer data and behavior, 
insurance companies can create targeted campaigns that promote relevant products 
and services to customers who may be interested.
Cost-effective marketing: Email marketing can be a cost-effective way to reach a 
large audience. Compared to other forms of digital advertising, email marketing 
typically has a lower cost per acquisition and can generate a higher return on 
investment.
Measurable results: Email marketing provides insurance companies with a wealth of 
data and analytics that can be used to measure the effectiveness of campaigns and 
make data-driven decisions about future marketing strategies.
Video Marketing
Video Marketing: Video marketing 
is the practice of creating and sharing 
videos to promote a brand, product, 
or service. Here are some reasons 
why video marketing is important for 
insurance companies:
Overall, video marketing is an important component of a comprehensive 
digital marketing strategy for insurance companies. By improving 
engagement, increasing reach, enhancing brand image, improving 
customer education, and improving customer retention, video marketing 
can help insurance companies grow their business and establish 
themselves as industry leaders.
Importance of Video Marketing
Improved engagement: Video content is more engaging than other forms of content, 
such as text or images. By creating engaging and informative videos, insurance 
companies can capture the attention of potential customers and keep them engaged 
with the brand.
Increased reach: Video content can be shared on a variety of platforms, including 
social media, websites, and email campaigns. This can help insurance companies reach 
a wider audience and attract new customers.
Enhanced brand image: Video content can be used to showcase the values and 
mission of the company, as well as highlight its products and services. By creating high-
quality and professional videos, insurance companies can enhance their brand image 
and establish themselves as industry leaders.
Improved customer education: Insurance can be a complex and confusing topic for 
many customers. Video content can be used to educate customers on the different 
types of insurance and coverage options available, helping them make informed 
decisions.
Improved customer retention: Video content can be used to keep customers 
engaged and informed about the company's products and services. This can help to 
improve customer retention and reduce churn rates.
Online Reputation 
Management
Your business works hard to keep your customers happy. You connect 
with customers one-on-one and tirelessly develop new products and 
features to meet customers’ needs.
But even with the best customer service, a business is bound to see 
its reputation take a hit every now and then.
A customer posts an angry review for the whole internet to see. Or a 
less-than-flattering media story spreads far beyond what you 
expected.
YouTube Channel
Facebook Page
Instagram Business 
Account
WhatsApp Business 
Account
Insurance Blog
Testimonials
Facebook Group
WhatsApp Group