SEO Vs GEO How do they Impact Business
                     GEO (Generative Engine Optimization) Vs 
SEO (Search Engine Optimization)
 How Do Both Impact Business Online?
Best Digital Marketing Agency in 
Coimbatore – Harvee Designs
https://www.harveedesigns.com/blog/seo-vs-geo-how-do-b
oth-impact-business-online/
Synopsis
• Introduction to SEO and GEO
• Understanding Generative Engines
• SEO and GEO Explained
• Key Differences Between SEO and GEO
• Impact on Businesses
• Combining SEO and GEO
• Conclusion
• Frequently Asked Questions
Introduction to SEO and GEO
Search Engine Optimization (SEO) Generative Engine Optimization 
(GEO)
• SEO aims to improve website • GEO focuses on optimizing 
visibility on search engines like content for 
Google. AI-driven search engines.
• Utilizes strategies such as • Incorporates geographic data to 
keyword research, content deliver personalized content to 
optimization, and link building. users.
• Enhances both user experience • Aims to enhance relevance in 
and website value to search AI-generated search results.
engines.
Understanding Generative Engines
What are Generative Engines?
• Generative engines utilize large language models to process 
and synthesize information from diverse sources, including 
text, images, and videos, to provide comprehensive 
responses to user queries.
• Examples of generative engines include Gemini (formerly 
Bard), Bing Chat, and Google SGE, all of which leverage AI to 
enhance search experiences.
• These engines focus on delivering rich, context-aware 
answers rather than merely listing links, making them 
distinct from traditional search engines.
SEO and GEO Explained
SEO Methodology Strategic GEO Methodology
Importance
SEO focuses on GEO leverages artificial Both SEO and GEO are 
optimizing websites to intelligence to enhance essential for online 
improve their rankings content visibility in AI- visibility; SEO builds 
on traditional search driven search engines long-term authority and 
engine result pages by utilizing geographic traffic, while 
(SERPs) through data, targeting specific GEO enhances relevance
techniques like keyword demographics, and  and engagement 
research, content creating personalized through localized 
creation, link building, user experiences. content, making them 
and technical SEO. complementary 
strategies.
Key Differences Between SEO and 
GEO
Targeted Search Engines Content Creation
SEO targets traditional search engines SEO relies on human creativity to 
like Google, focusing on ranking generate content aligned with search 
websites based on user queries. engine algorithms. GEO uses AI to 
GEO targets AI-driven generative automatically create and optimize 
engines that provide detailed answers. content tailored to users' needs.
Personalization Applicability
SEO aims for broad audience reach SEO techniques are widely applicable 
through quality content and keywords. across various content types. GEO 
GEO excels in delivering personalized strategies are often domain-specific, 
content based on individual user data adapting to the unique requirements of 
and preferences. each field.
Impact on Businesses
150K Increased Website Traffic
75% Higher Local Engagement
30% Improved Conversion Rates
80% Enhanced Brand Visibility
Combining SEO and GEO
Assess Current 
Strategies Optimize Content Integrated Campaigns Monitor & Adjust
Evaluate existing Create content that appeals to Design marketing campaigns Continuously monitor SEO 
SEO and GEO strategies to local and global audiences. that leverage both SEO and and GEO performance. Use 
identify strengths and Use SEO techniques for GEO tactics. Use social media analytics tools to track 
weaknesses. Analyze relevant keywords and GEO ads targeting locals alongside engagement and conversion 
website performance strategies for location-based SEO-driven blog posts for rates, adjusting strategies as 
metrics and local personalization. global reach. needed.
eSnEgOa Pgeermfoermnta lnecvee lRs.eport Optimized Content Calendar Campaign Strategy Performance Dashboard
GEO Engagement Analysis Keyword Research Document Monthly Analytics Reports
SWOT Analysis Document Ad Performance Metrics Strategy Adjustment Plan
Localized Content Pieces Audience Engagement 
Reports
Conclusion
Understanding both SEO and GEO is crucial for businesses aiming to 
enhance their online visibility and engagement.
                                
By integrating both strategies, businesses can create a more effective 
marketing approach that not only drives traffic but also connects with 
customers on a deeper level, ultimately leading to higher conversion rates 
and lasting customer relationships.
Thank you
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