What is the Mission of the SEO Consultant?
                     What is the 
Mission of The 
SEO Consultant?
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Web Souls
The SEO consultant is an expert in digital marketing. Its primary 
mission is to position a website among the first results in a search 
engine. Indeed, the audience of a web media or a website is 
largely linked to the optimization of natural referencing. The SEO 
expert is both a consultant and a technician. He is a content 
specialist who knows how to organize a web page and select the 
right keywords, as part of an acquisition strategy. Also, he is able 
to carry out the audit of a website to detect structural problems, 
propose the creation of new web pages, and optimize a website. 
He, therefore, has serious IT, marketing, and communication skills. 
The SEO consultant can work within a company, in a web agency, 
or as a freelancer.
The seo consultant in Pakistan works to position the website in the 
first results of search engines. His mission is segmented into three 
blocks: Audits, implementation, and performance analysis:
1. SEO CONSULTANT AUDITS
● The purpose of SEO audits is to 
detect all the factors blocking the 
progress of the site in the search 
engines on 3 themes:
● The technical audit: HTML, 
index ability, crawl optimization.
● Semantic audit: keywords, 
markup, structuring of 
information
● The popularity audit: net 
linking, cleaning, social 
networks.
2. THE SEO STRATEGY
The SEO consultant goes after 
identifying the problems encountered on 
the site to guide and accompany his 
client in the implementation of the SEO 
recommendations emanating from the 
audits, and choice of keywords.
3. SEO PERFORMANCE AND ROI 
ANALYSIS
The SEO consultant, after integrating and applying all 
the recommendations, will carry out a permanent 
tracking of the positions and the traffic generated 
through the search engines in order to have 
visibility of the commercial impact of the SEO 
strategy.
It can also lead to work on the popularity of a site by 
optimizing social media and the virility of published 
content (SMO: Social Media Optimization), but this is 
not its core activity.
SEO CONSULTANT: “IN AGENCY” VS 
“AT THE ADVERTISER”
The SEO consultant can work as a freelancer with a varied 
clientele at the advertiser where he focuses on the SEO 
strategy of a brand and its universe, or in an SEO agency
 where he will be entrusted with multiple accounts. However, 
the agency SEO consultant will benefit from increased 
learning of multiple SEO techniques due to the diversity of 
the problems encountered. At the advertiser, he will be able 
to apply and experiment in more depth with SEO techniques, 
however restricting himself to a field of activity. In very 
competitive sectors, it is preferable to internalize the SEO 
and to have a team of dedicated SEO consultants. Because 
the technical and editorial effort must be permanent.
TRAINING, CAREER, AND 
OPPORTUNITIES OF THE SEO 
CONSULTANT
From BAC+2 to BAC+5 level, SEO expert consultant training is in full 
development. Even if this profession is relatively recent, digital schools 
offer continuing education and work-study courses to train future SEO 
consultants. At the end of his training, an expert in natural referencing 
can apply for a web marketing or referencing agency. For employees or 
freelancers, there are many opportunities today.
The need for better SEO is and is once again becoming a priority for all 
sectors. With SEA remaining a very expensive acquisition lever in 
competitive domains. The SEO consultant, therefore, sees a bright 
future on the horizon with prospects for development. Such as SEO 
Analytics Consultant, Technical SEO Consultant, Web Editor, or SEO 
Project Manager.
THANK YOU