DIGITAL MARKETING-BEST DIGITAL MARKETING COURSES IN BANGALORE
                     DIGITAL 
MARKETING
Digital marketing
Digital marketing is the act of promoting products and services through 
digital channels, such as social media, SEO, email, and mobile apps. Any 
form of marketing that involves electronic devices is considered digital 
marketing. 
It can be done online and offline; in fact, both kinds are important for a 
well-rounded digital marketing strategy.
Digital marketing is not necessarily hard to learn, but it does take time, 
effort, and persistence.
Importance of digital marketing
Digital marketing helps an organization appeal 
to a much larger audience than it could 
through traditional marketing methods 
because the reach of the internet is worldwide. 
Importance of digital marketing
Organizations have a number of different online methods they can use to 
reach out to customers, including through emails, social media, text, 
banner advertisements or affiliates.
This marketing method also enables organizations to target prospective 
customers who are most likely to buy their product or service. For 
example, a company can advertise holiday sales by emailing past 
customers or by sharing news of the deals on social media.
Types of digital marketing
Content marketing
Social media marketing
Pay-per-click (PPC) advertising
Email marketing
Sponsored content
Affiliate marketing
Inbound marketing vs. digital marketing
Inbound marketing is a strategy that focuses on attracting customers using 
company-created internet content. The goal of inbound marketing is for customers to 
come to the organization rather than having marketers compete for customers' 
attention.
The difference between inbound and digital marketing is that digital marketing doesn't 
differentiate between inbound and outbound methods. Digital marketing is used as an 
umbrella term for all marketing that encompasses a digital outreach.
Inbound marketing targets customers through online platforms, such as social media or 
search engines, and is intended to create content that shows up in these places to drive 
organic traffic to an organization's website.
While outbound marketing can potentially reach a wider audience, it also runs the risk of 
barraging uninterested consumers. Inbound marketing is designed to reach interested 
prospects through audience segmentation, but by its nature, it might reach a much narrower 
group of potential customers.
B2B vs. B2C digital marketing
Digital marketing from business to business (B2B) is focused on online lead 
generation with the goal of an organization finding another business that will 
purchase its product or service.
Digital marketing from business to consumer (B2C) is focused on attracting 
individuals and having them become customers. B2C digital marketing also pays 
more attention to creating an accelerated buyer's journey for customers.
B2B clients typically have a longer decision-making process, as it requires 
more than one person's input. B2C customers, on the other hand, only 
need their own input -- and could also make purchasing decisions based 
on emotion or mood.
Digital marketing benefits
● Global and local reach: Individuals can see the same ad in different time 
zones or across the globe. Digital marketing also improves local ad visibility, 
so organizations can customize their locally targeted ads.
● Targeting specific audiences: Customers and prospective customers can stay 
connected to brands through email or social media platforms, where 
organizations can then communicate with them or test offers to gain insights.
● Cost-effectiveness: Digital marketing is less expensive than traditional forms of 
marketing, such as TV spots. It costs almost nothing to promote through email 
campaigns and social media.
● Customized channels: Digital marketing channels can be marketed differently, 
depending on the organization and the platform it's on. Marketing teams within an 
organization can find their best and strongest forms of marketing and modify those 
methods as needed.
NATIONAL INSTITUTE OF DIGITAL 
MARKETING
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