ONLINE DIGITAL MARKETING COURSE 
                     NATIONAL INSTITUTE OF DIGITAL MARKETING
                                NIDM
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PPT ON SEARCH ENGINE 
OPTIMIZATION
(SEO)
CONTENT
WHAT IS  SEO
NEED OF SEO
SEARCH ENGINE IN MARKET
SEARCH ENGINE MARKET SHARE
SEO TOOLS
SEO TECHNIQUES AND STRATEGY
CONCLUSION
WHAT IS SEO
SEO stands for “search engine optimization.” In simple terms, SEO means the process 
of improving your website to increase its visibility in Google, Microsoft Bing, and other 
search engines whenever people search for:
● Products you sell.
● Services you provide.
● Information on topics in which you have deep expertise and/or experience.
NEED OF SEO
SEO is important for brands as it’s a highly effective way to improve your brand’s 
visibility through search, drive more traffic to your website, establish your brand as a 
trusted authority in your industry, sustainably and reliably grow your business, and 
much more. Here’s how each of these factors contributes to the importance of SEO 
for your brand.
To put it simply—if potential customers can’t find your website, you miss out on 
sales opportunities. SEO increases your organic search engine traffic, in turn 
increasing the number of visitors your website sees each day. This directly 
correlates to an increase in sales—because the more relevant people see your 
site, the more likely you are to sell to them. 
SEARCH ENGINE IN MARKET LIKE
GOOGLE
YAHOO
BING
ASK
YANDEX
SEARCH ENGINE  MARKET SHARE
Google:  85.82% (85.38%)
Yahoo:  6.58% (6.99%)
DuckDuckGo: 6.39% (6.39%)
AOL:  0.46% (0.46%)
Bing: 0.35% (0.37%)
Other: 0.4% (0.42%)
SEO TOOLS
Google Analytics
Keyword Planner
Ubersuggest
GTMetrix
Semrush
MozBar
SEO TECHNIQUES
Study Your Competitors’ Best Performing Pages 
Conduct a Competitor Keyword Gap Analysis
Find (and Steal) Your Competitor’s Broken Backlinks
Use Internal Links to Supercharge Page 2 Rankings
Clean Up Toxic Links
CONCLUSION
The importance of search engine optimization is primarily the fact that it improves the 
visibility of your website. In modern business, visibility is everything if you want to go 
ahead. People have to be able to find you and this is not an easy task, having in mind 
the number of competitors, i.e. those who want to be positioned for the same keywords. 
● SEO is a complex and ever-changing field, but it is an essential part of any
 online marketing strategy.
● By following the tips in this presentation, you can improve the visibility of your website 
in search engine results pages and attract more traffic to your site.