DIGITAL MARKETING COURSES IN BANGALORE
                     What is S E O
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SEARCH ENGINE OPTIMIZATION 
In SEO “Search” is when users In SEO, “ Optimization” is refining a 
type queries into search website for better search engine 
engine SEO  ensures your visibility. It involves strategic 
website appears prominently improvements to content and 
in these result  structure for higher rankings.  
In SEO,”Engine” is the software that 
scans and indexes web pages. It 
includes Google. Bing and others 
SEO aims to make websites more 
appealing to these engines better 
rankings
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Preminum 
Links
Article
RS
SEARCH S
Deep 
ENGINE Link
OPTIMIZATION Lin
k
Social 
Pag
e
Blog 
Posting
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SEARCH ENGINE OPTIMIZATION 
Benefits
Improved User Increased Visibility 
0 Better sitEex sptreurciteunrec aen d content enhance user  0 Higher ranking lead to more satisfaction visibility and traffic
1 2
04 Measurable Credibility and Trust 03 TrackablRe emseutlrticss for ROI and High-ranking sites are seen as performance analysis
more trust worthy
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SEARCH ENGINE OPTIMIZATION 
Objectives
Quality Content Technical Optimization
Ensure site is search 
Create valuable , 
engine-friendly and user-
engaging and original 
friendly.
content
Keyword Backlink 
OptimiTzae rcgonetteinnt gfor AcquirBe uauiltihdoirnitagtive 
relevant search terms links to boost site 
credibility.
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SEARCH ENGINE OPTIMIZATION 
Type
On-Page Technical SEO Local Off-Page Voice Search 
SEO SEO SEO Optimization 
Optimizing individual Enhancing site structure and Targeting local customers Strategies outside your Adapting for voice-
pages for keywords and performance for search through location-based site, like backlinks and activated assistance like 
user experience engine. optimization. social media Siri or Alexa
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SEARCH ENGINE OPTIMIZATION 
Roles
0 03
Link Bilding 
1 SEO ExpertAnaSlypzees,c rieavlieiswts and 
implements changes 0 Acquies quality backlinks to websites so they to enhance site authority 04
are optimized for and credibility
search engines Content Technical SEO 
2DeveSlotprsa atned gcriesattes Analyst
optimized, relevant Focuses on optimizing 
content to meet SEO website structure and 
goals. performance for search 
engine 
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SEARCH ENGINE OPTIMIZATION 
Inbound Marketing
Content
Blog, Video,White 
Paper,E-books
SE
On-Page,Off Page,OLink 
Builing,Keyword 
Analysis
Social 
x,LinMkedinia,Facebook
,Forums,Blogs
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SEARCH ENGINE OPTIMIZATION 
The role of SEO
The goal of SEO is to raise While it may appear that so 
your ranking in organic search many competing elements 
results. There are different taking up real estate on SERPs 
push the organic listings down, 
practices for optimizing 
SEO can still be a very 
AdWords, shopping, and local 
powerful, lucrative effort.
results.
Considering that Google processes billions of search queries 
daily, organic search results are a very large slice of a very 
large pie. And while there is some up-front and ongoing 
investment required to secure and maintain organic rankings, 
every click that sends traffic to your website is completely 
free.
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THANK YOU 
+91 9611361147 www.nidmindia.com