Facebook Messenger Marketing Strategies for Better Results
                     BEST FACEBOOK 
MESSENGER 
MARKETING 
STRATEGIES
STEPS FOR FACEBOOK 
MESSENGER 
MARKETING
A Facebook Business 
Page: First of all, you 
need to create a 
Facebook page for your 
business so that you can 
use Facebook Messenger.
Access to a Chatbot 
Builder: You need to 
select a chatbot builder 
based on your 
requirements and then 
create a chatbot for your 
website.
Facebook Messenger 
Widget: To enable the 
chatbot on the website, 
you need to get the 
Facebook Messenger 
Widget.
Ways to use 
Facebook 
Messenger as a 
Marketing Tool
CREATE A CHAT BLAST
Facebook 
Messenger has 
already got a 
huge user base, 
and hence, it has 
got an average of 
70 to 80 per cent 
open rate for Chat 
Blast.
On the other 
hand, it has been 
rarely 10-12 per 
cent average 
open rate for an 
email campaign, 
which is way 
lesser than the 
messenger Chat 
Blast.
MESSENGER DRIP 
CAMPAIGNS
Though the drip 
campaigns have been 
good with emails, with 
messenger it is even 
better. The engagement 
rate with Facebook 
Messenger is four times 
higher. So, ditch the old 
email method for the drip 
campaign, and start 
doing it with Facebook 
Messenger.
You can use a welcome 
message for the first 
interaction with the new 
user, and then, provide 
them with regular 
updates through the 
direct messages. 
COMMENT GUARD
Comment Guard by 
Mobile Monkey helps you 
create a chatbot that 
auto responds to the 
users who commented on 
a specific post on your 
website. 
The response to the user 
goes as a direct message 
through Facebook 
Messenger, and as soon 
the user responds to the 
message, he/she 
becomes the lead.
CLICK-TO-MESSENGER 
ADS
The Click-to-
Messenger ads are 
different from the 
traditional ads, as 
when a user clicks 
on an ad, he/she 
automatically 
receives a message 
over the messenger. 
This way, you can 
access their contact 
details, and at the 
same time, the user 
can ask questions 
about the services 
or the product the 
ads was 
representing.
Benefits of 
Facebook 
Messenger for 
Marketing
REACH YOUR TARGET 
AUDIENCE
Facebook 
Messenger is 
instant, and 
unlike emails, the 
user is actively 
responding to 
you, providing 
you to have a 
one-to-one 
conversation with 
your customer. 
This way, the 
users get to clear 
their doubts and 
you to introduce 
them with your 
services and 
products better.
GENERATE HIGH-
QUALITY LEADS
Facebook Messenger offers you different 
tools, like sponsored messages, to re-
connect with the people who contacted you 
previously. 
This way, you give them more attention and 
convert these people into high-quality leads.
NURTURE LEADS WITH 
AUTOMATED MESSAGES
When you have already 
generated leads, you 
can engage and nurture 
these leads by sending 
personalised 
automated messages 
time-to-time. These 
messages may include 
some new offers, 
events, and even, 
coupons for them. 
To make the leads your 
permanent customers, 
you need to maintain 
the relationship with 
them, and for that 
Facebook Messenger is 
the best tool.
CUSTOMER SUPPORT
When using a Facebook Messenger chatbot, 
it becomes easier for the users to connect 
with you for any query they have. 
They are more comfortable sharing their 
problem and you provide them with speedy 
support, that too, at a personal level. Use of 
a chatbot for customer support also reduces 
a lot of money as well.
So Facebook Messenger is one of the most 
powerful tools for digital marketing.
THANK YOU
Contact Xornor Technologies for 
Live online meeting
Website Link: https://www.xornor.co/
Blog Link: 
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