GUIDE TO BOOST YOUR BUSINESS WITH ONLINE MARKETING IN LOCKDOWN
                     GUIDE TO BOOST 
YOUR BUSINESS WITH 
ONLINE MARKETING IN 
LOCKDOWN
Social Media is 
Key
Since everyone is now sitting at home, 
social media usage has visibly increased. 
This is an excellent time for some social 
media campaigns so that you reach 
these people effectively. Hence, social 
media marketing has to be a vital part of 
your online marketing strategy during 
this lockdown.
Grow Your 
Online Presence
Since everyone is 
now sitting at home, 
social media usage 
has visibly increased. 
This is an excellent 
time for some social 
media campaigns so 
that you reach 
people 
effectively. Hence, 
social media 
marketing has to be 
a vital part of your 
online marketing 
strategy during this 
lockdown.
Improve Your 
Website
Use some resources 
from your marketing 
budget to upgrade 
your website and 
give it a more 
polished look. Try to 
incorporate changes 
that reflect the 
current demand and 
atmosphere. For 
instance, in case you 
are an online grocery 
delivery business, 
stock more varieties 
of sanitizers and 
masks.
Leverage PPC 
Advertising
Lockdown is a great 
time to utilize PPC 
advertising. Since 
more people than 
ever before are 
online, such 
advertisements could 
fetch you great 
results. You will also 
be able to reach out 
to more people using 
online marketing 
methods. All of this 
can gift your 
business tremendous 
competitive 
advantage.
Adjust to Meet 
Customer Needs
Keep your online 
marketing strategy 
flexible and try to adapt 
to changing customer 
preferences. For 
instance, due to a dip in 
demand for cars, Ford 
is putting its 3D 
printers to better use 
by helping Healthcare 
companies create 
medical equipment. 
Similarly, smaller 
businesses will have to 
pivot their structure to 
suit customer needs.
Analyze Marketing 
Metrics
This is a great time 
to analyze your 
metrics and gain 
insights into your 
online marketing 
efforts. Keep track of 
all your media 
campaigns and 
social channels. 
Understand what 
works best and re-
invest in it, while 
shutting down 
methods that seem 
to be falling on deaf 
ears.
THANK YOU
Contact Xornor Technologies for 
LMS development services
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