Mobile SEO Mistakes that You Must Stop Making.
                     Mobile 
SEO 
Mistakes 
that You 
Must Stop 
Making
Not Making Your 
Website Responsive
 In the past few years, smartphones 
have become the major source of traffic 
for every website existing. When you 
are out of your home, or office, it is 
obvious that in an emergency or 
otherwise, you grab your smartphone 
for a query on Google, booking a cab or 
some other purpose. 
 With maximum traffic coming from 
mobiles, you can’t risk losing the 
visitors by not having a responsive 
design for the website. You are never 
sure about the size of the device your 
end-user is using.
Not Focusing on a 
Certain Audience
 While developing your website 
or at the time of the planning, 
you must specify the type of the 
audience, you would be 
targeting through your website.
 After defining your potential 
customers, you need to 
categories them based on their 
education, financial status, their 
needs and a few other things, 
such that you can provide what 
they want and can attract the 
right traffic to your website.
Not Optimizing the 
Page Load Speed
 Slow page loading is a complete no-
no, whether the user is accessing 
your website on the desktop or their 
smartphone. In fact, while using a 
smartphone to access a website, 
considering the small size of the 
device, the user expects it to load 
even faster.
 High load speed makes the visitors 
leave the website and move to other 
option really fast. The slow loading 
speed not only affects the user 
traffic but also gets your website 
even lower in the SERPs ranking. 
No Mobile 
Optimization
 Today, there are three times more 
users using the internet on their 
smartphone than a desktop or 
laptop. So not optimizing your 
website for the mobile is the 
biggest mistake you will ever do.
 Mobile optimization is nothing but 
adjusting your website content in 
a way that they are easily 
accessible and provide the best 
user experience. To optimize the 
website for mobile, you need to 
make sure the content is visible on 
the screen of a mobile device and 
can be scrolled through.
Blocked Files
 Every SEO expert is working to get 
each content on their website to be 
seen and crawled by Google. But 
sometimes there are files like a 
javascript or a CSS file, that are 
blocked, and Google is not able to 
crawl it. According to Google, the 
websites, having blocked files, will 
ultimately get lower ranking in the 
SERPs. 
 So keeping such files is only a risk, 
that no SEO expert would want to 
take. If you are struggling with the 
ranking of your mobile website, you 
must check for the blocked files on 
robot.txt file of the website. 
Unresolved 404 Errors
 Though a 404 error may be due to the 
wrong URL a user typed, sometimes it 
is due to the broken links that your 
website might be holding. These can 
also be of the webpages that 
webmaster did not create a mobile 
copy of. To avoid having the 404 error 
on the mobile devices, you need to 
make sure that the users get to see 
the exact content on the mobile site 
as they can see on the desktop.
 SEO is the most important process for 
every website, and when it comes to 
the mobile website, you need to take 
extra care and optimize the website 
well.
THANK YOU
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