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                     DIGITAL 
MARKETING
DIGITAL MARKETING
Digital marketing refers to the use of online platforms, technologies, and channels to 
promote products, services, or brands. It encompasses a wide range of marketing 
activities conducted through the internet and electronic devices. Unlike traditional 
marketing, which relies on physical media like print ads, TV, and radio, digital 
marketing leverages digital tools such as websites, social media, email, search engines, 
and mobile apps to reach and engage consumers.
SCOPE OF DIGITAL 
MARKETING
1. Global Reach
2. Diverse Channels and Platforms
3. Targeted Marketing
DIGITAL 4. Cost-Effectiveness
5. Real-Time Interaction & Engagement
MARKETING 6. Data-Driven Insights
7. E-Commerce & Online Sales
8. Content Creation & Marketing
9. Mobile Marketing
10. Emerging Trends & Technologies

ARTIFICIAL
INTELLIGENCE
ARTIFICIAL INTELLIGENCE
AI, or Artificial intelligence refers to the simulation of human intelligence in machines that 
are programmed to think and learn. These machines are designed to perform tasks that 
typically require human intelligence, such as understanding language, recognizing 
patterns, making decisions, and problem-solving.
Types of Artificial Intelligence
Narrow AI (Weak AI): This type of AI is designed to perform a specific task, such as facial 
recognition, language translation, or playing chess.
General AI (Strong AI): This refers to AI that has the ability to understand, learn, and apply 
intelligence across a broad range of tasks, much like a human.
Superintelligent AI: This is a hypothetical form of AI that surpasses human intelligence in all 
respects, including creativity, problem-solving, and social intelligence.

SOCIAL MEDIA
SOCIAL MEDIA
Social media refers to digital platforms and tools that allow users to create, share, and interact 
with content and connect with others. These platforms enable individuals, businesses, and 
organizations to communicate, collaborate, and express themselves through various forms such 
as text, images, videos, and more.
Key Features of Social Media:
1. Content Sharing: Users can post text, images, videos, and links to share with their 
audience.
2. Interaction: it encourages engagement through comments, likes, shares, and reactions.
3. Networking: Users can connect with others based on shared interests, locations, or 
professional needs.
4. Real-time Communication: it often facilitates live interactions and instant updates.
5. Personal Branding: Individuals and businesses can promote themselves or their products.