How To Identify Site Quality for Link Building
                     HOW TO 
IDENTIFY 
SITE QUALITY
LINK BUILDING
August 2020
Link Building 
Agenda
Objectives
Checklist
Metrics
SEO 
Objectives
LEAD GENERATION INCREASE ORGANIC BRANDING
TRAFFIC
SEO can complement If you serve the visitor SEO generates direct 
lead generation efforts the best way you can, traffic to your website 
by driving awareness you are optimizing for a when your site is 
for your company via brand, for brand loyalty, optimized for relevant 
organic traffic to the for recognition in Google, keywords typed by 
site. for more and quality users.
traffic.
Checklist EVALUATE BACKLINKS
Check your backlink 
profile using a tool like 
Google Search Console, 
Ahrefs, or Moz.
EVALUATE COMPETITORS’ 
BACKLINK
Start to evaluate data and 
compare it to yours.
INTERNAL LINKING
If you practice proper 
internal linking, you help 
search engine crawlers find, 
understand, and index your 
content, which can help 
pages rank higher in search 
results.
Checklist 404 ERRORSBroken links can impact 
your user experience and 
off-page SEO, which is why 
finding and fixing 404 errors 
is an essential part of any 
off-page SEO checklist.
COMPETITORS’ BROKEN 
BACKLINK
Steal your competition’s 
links with broken link 
building
ASSESS YOUR LINK 
BUILDING OPTIONS
Think strategically about 
which strategies will offer 
you the most value.
Metrics ORGANIC TRAFFIC
Tracking your organic sessions 
over time is one of the 
strongest indicators of SEO 
performance.
ORGANIC CONVERSIONS
To measure the quality of your 
traffic, you need to be tracking 
organic conversions. Set up your 
in Google Analytics.
KEYWORD RANKINGS
Tracking keywords shows you 
the effectiveness of your 
current SEO plan.
Metrics AUTHORITY METRICS
Use the tool from Moz to find 
your DA or you can enter your 
domain in Majestic to get 
your Trust Flow to track.
TOP EXIT PAGES
If you identify that a large majority of 
your traffic is leaving after they visit a 
particular page, this can often indicate 
that the page needs some work.
ENGAGEMENT METRICS
Track bounce rate, time on 
site and pages per visit which 
show you how your users are 
engaging with your site.
Metrics ORGANIC TRAFFIC
Tracking organic CTR will 
allow you to measure the 
relevance and appeal of your 
content.
NEW VS. RETURNING VISITORS
Identify the new and returning 
visitors. Target the right traffic 
and meeting their needs with the 
right content.
COMPETITOR METRICS
iIdentify the total number of 
backlinks that your 
competitors have for each 
one.
Check it for free now!
Analyze your back link profile instantly! With 
the off-page optimization checklist and 
metrics, achieve the kind of results you want.
You can hire experts!
Ask professionals at SEO agency to provide 
website analysis at FREE of cost.
Thank you!
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