5 Reasons To Use Specialty Coffee In Your Coffee Shop
                     5  R E A S O N S  T O  
U S E  S P E C I A L T Y  
C O F F E E  I N  
Y O U R  C O F F E E  
S H O P
USING SPECIALTY COFFEE IS SUSTAINABLE 
... AND THAT ATTRACTS CUSTOMERS
From the plantation to the cafeteria, specialty 
caffeine requires fewer or no chemicals. Be 
attentive, responsible, and make the choices that 
will allow you to be a more sustainable business:
• A local caffeine roaster and 
committed to sustainability.
• The purchase of your packaging 
(recycled, 100% compostable).
• Your water and energy system.
• Look for km0 suppliers (food, milk, 
pastries ...).
• Have vegan options, seasonal products 
(that includes coffee) and promote them.
ATTRACT, MOTIVATE AND RETAIN 
YOUR STAFF
Working with specialty coffee requires knowing and learning a lot, 
which makes the profession of barista very interesting. For those who 
like hospitality, working with high-quality products, having opportunities 
to grow and create is a great motivation. That will depend on you!
Your staff is your most important resource!
THE SPECIALTY 
COFFEE 
ALLOWS YOU TO 
SELL MORE 
DERIVATIVE 
PRODUCTS • {good} food: pastries, dishes, cakes, snacks ... (and 
yes, gluten-free and vegan sell)
• other drinks (tea, homemade soda, kombucha ...)
• coffee grains
Depending on your location, • material to make coffee at home
your concept, and your size, • merchandising
take the opportunity to sell • handmade products
derivative products that fit in, • reusable cups and sustainable accessories,
and that allows you to bill • books, plants, etc.
more:
IMPROVE YOUR IMAGE TO 
ATTRACT CUSTOMERS 
WHO SUPPORT YOUR 
BUSINESS
Buying specialty coffee, doing it well with 
consistency, and promoting it (branding, visual 
merchandising, RRSS, events, collaborations with 
suppliers, customer service ...) is positive for the 
image of your business, it attracts fans of good 
coffee and above all a key audience
USING SPECIALTY COFFEE GIVES 
YOU MORE FREEDOM
Working with "commercial" coffee requires little 
flexibility and a lot of commitment. This is 
because you sign long-term contracts without 
being able to change roaster, or choose your 
machine ... basically, the opposite of specialty 
coffee.
In addition to having the pride of serving excellent coffee on 
many levels, it gives you that freedom and creativity that will 
be advantages for you and your business:
• choice of your tools
• order different coffees
• occasional purchase other roasters as "guests" ...
Having changing coffees is interesting as a barista, as well as 
customers who like to try new flavors.
Also, as an owner, you will not be committed to a fixed supplier 
for years.
Corporate Website
www.iagsanleandro.com
Contact Phone Number
+15102278160
UWE'Ds LOVE TO HEAR FROM YOU! Email Address
[email protected]