Why Content Matters a Lot in a Website
                     Why Content 
Matters a Lot in a 
Website?
IBEX SYSTEMS

• Content brings out the tone, character and personality of a website. It is not 
just about communicating with people visiting your site or making your site 
visible in search engines. Content matters a lot. Content creates an 
interesting storyboard to show what is unique about your brand.
• Your website is your business card! It should ideally include every bit of 
information that makes you unique. Having well-optimized content will help 
you to highlight the appreciations that you’ve won, your customer 
testimonials, signature services and team achievements making you 
different from the rest of the pack in the market.
Web content matters! It can foster loyal relationships between 
brands and consumers and reinforce brand identity. Reports show 
that 82% of consumers develop a positive opinion about a company 
after reading custom content.
Content is a Core Component of Your 
Marketing Strategy 
Content is a powerful marketing tool that can be exploited to drive 
the crowd and the number of leads that businesses make. 
Businesses with a proper content strategy will find it easy to cut 
through the clutter and make their site visible online.
Content will increase brand affinity and recognition and makes a 
great ingredient in your overall branding strategy. Good content 
also impacts your lead generation and sales. So, investing in quality 
web content will go a long way in ensuring business growth online.
• Content sets the stage for online interactions and content is 
created to be consumed – whether it’s a blog, infographics, 
email newsletter, or YouTube video, provide the right kind of 
content your target audience wants and offer them useful 
information beyond your product info!
Information
• Interestingly the content you write is not just for the search engines, 
it’s also for the people visiting your website. So, make sure that the 
content is not just the right mix of keywords but information, stats 
and infographics that the prospects may find useful, in making a well-
informed channel.
• Content provides information that can be used to educate search 
engines and your customers alike. Make sure to optimize your 
website in such a way that search engines know what it’s 
about.  Provide the users with all the information that they may be 
looking for in a simple and engaging way. It will increase conversions 
and user’s engagement. Get them to spend more time on your web 
pages to increase familiarity with your site.
Content Drives Footfalls! 
• Content can be tailored to ensure a storytelling experience for your 
clients. You can set the mood of the website as you wish; it can be fun 
and light-hearted, formal and business toned or interactive. The 
primary role of content is to strike a rapport with your audience and 
get them engaged with your business.
• Compelling content can be a crowd magnet that will bring back the 
audience for more. Inspire the readers to bookmark, share and 
spread your web page with some informative and engaging content 
that they find useful and interesting.
• Good content can attract new visitors who don’t know your brand and 
enhance footfalls to your website, which in turn will increase the 
reputation and reliability of your business. A website that enjoys good 
traffic will easily get noticed by the search engines as well. This is 
where SEO comes into the bigger picture. When you have several 
dozen articles and resources on your site, Google will start ranking 
those pages for keywords and relevant, top quality content.
Internal Links 
• Content offers a great opportunity for internal links that will lead the 
users to different pages of your website and provide additional 
information they may be looking for. It is a subtle way to make them 
explore the whole website and offer a glimpse of what you have to 
offer.
Content could be the key difference between you and your competitors! 
Make sure, having a content management strategy to beat the 
competition
IBEX 
SYSTEMS