Why Search Engine Optimization is important for digital acceleration of your brand?
                     WHY SEARCH ENGINE OPTIMIZATION 
IS IMPORTANT FOR DIGITAL 
ACCELERATION OF YOUR BRAND?

• Digital marketing is a proven marketing strategy used to promote a brand, 
product or service through multiple digital platforms including email, mobile, 
social media etc. Search engine marketing is a key factor of digital marketing 
and helps your website to perform better and get maximum visibility. 
• One of the most important functions of SEO is to increase visibility of your 
website and make it easier for your audience to find you when they search 
for your services or products. Visibility is directly related to your ranking 
because if your audience fail to find your site in the initial few attempts, they 
may drift towards other websites that offer similar services or products as 
yours. 
Better Online visibility 
•  Just imagine how hard it will be to find a retail store that may not 
have any signage or name on it on a busy street. The same is the 
case with online websites. Only a properly optimized website will 
be easy to find for the users among millions of other sites and 
make it easy to index for the search engines. SEO is the single 
most factor that will help your customers find your business from 
among thousand other companies. Thus SEO is crucial in the 
digital acceleration of your brand.  
Bigger Web Traffic 
• The main objective of SEO is to drive the footfalls of a website by 
enhancing the digital visibility and rankings. 
Reports show that nearly 33% of clicks go to the first ranking page
 while 75% of all clicks will get distributed between the first five 
listings. So, it becomes crucial for any online business to get their 
site featured in the first five listings of search engine results. For 
this you need a comprehensive SEO policy that will make your site 
number one or rank in the first few places. 
Authority 
• Search engines give a lot of importance to the authority primarily 
because it matters to the web users. The more trustworthy and 
relevant your website is, the more will be your web traffic and 
higher will be the ranking. 
 Better Visitor Experience 
• Optimizing your site with on-page SEO enhances the usability of your 
website and creates a positive customer experience. SEO will make sure 
that your site is responsive in all gadgets including mobile phones 
laptop or desktop and ensure optimum speed in loading the pages. 
• A great browsing experience will go a long way in reducing bounce rate 
and enhance the stickiness of your site. Did you know that nearly 50% 
of consumers expect a page to load within two seconds, and the longer 
the load time, the higher will be the bounce rate? 
Boosts Brand Awareness
• SEO will go a long way in increasing your brand awareness. As 
more people visit your website, your brand gets a wider exposure 
and more popularity across the audience. 
Boosts Brand Awareness
• When more visitors reach your website, you get more leads and 
better sales. Thus, SEO in media marketing helps in generating 
more leads by leading the traffic to your website.  
• In this tech driven global economy, it is imperative for every 
business to have an online presence.  With 63,000 searches taking 
place per second every day, your business should rank higher in 
the SERP plus perform well in the social media marketing, and the 
PPC to stay visible in the digital media. SEO services gives an 
opportunity for a great deal of free advertising by helping you to 
get your webpage rank higher to remain in the plain sight of your 
target audience. SEO provides fairly good ROI. On a daily basis, 
nearly 80-90% customers check online reviews before finally 
purchasing any products.  
• So, having a great website is only half job done because without a 
proper SEO strategy in place, your site may never be seen by the 
audience and may remain in the deep ravines of the wide word 
web!