What Is The Google Knowledge Graph And How Does It Affect SEO?
                     WHAT IS THE GOOGLE 
KNOWLEDGE GRAPH & 
HOW DOES IT AFFECT 
SEO?
IBOOST WEB
The Google Knowledge Graph is a key 
component of SEO. We've all seen it in the 
search results at some point. For the sake 
of simplicity, we will refer to it as GKG. It is 
a tool used by Google to provide users with
real-time information. It's one of those 
cards on the search results page that tries 
to provide you with information. This means
that the user can obtain information without
having to click on a specific result. It is also
a tool that can have an impact on the traffic
to your website. Its goal is to assist users in
finding relevant information as quickly and 
efficiently as possible. It essentially saves 
them a click or two. It may appear simple, 
but Google is changing the approach 
towards SEO Dallas. In order to keep up, 
we need to take a hard look at our online 
presence and make changes.
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How Does The Knowledge Graph Work?
For many years, Google's search results
were primarily determined by matching 
keywords to queries. Google, on the 
other hand, has recently shifted away 
from this "strings-based" approach in 
favour of a more intelligent 
understanding of the relationships 
between people, places, and things.
This shift toward entity-focused search is 
fueled by what Google refers to as The 
Knowledge Graph (KG). The Knowledge 
Graph is a knowledge base used by 
Google and its services to improve the 
search engine's results with data gathered
from various sources. The KG responds 
to user questions more directly by 
returning an actual answer rather than just
links to other pages.
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The Impact Of Google Knowledge 
Graph On SEO
As previously stated, Google will respond to 
the user's query before they click on a link in 
the results pages. This means that there will 
be far fewer clicks and hits to websites in 
general. This is an obvious source of 
concern for anyone who owns and operates 
a website. Since 2014, just two years after 
the GKG was introduced, click-through rates 
have been steadily declining. The 
percentage of searches that did not result in 
a click increased by about 2%. This is due to 
people becoming accustomed to the benefits
of GKG. Most importantly, organic clicks 
have decreased. Websites require clicks to 
generate sales. Google made it mandatory 
for website owners to appear on the 
Knowledge Graph. Naturally, SEO efforts
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all over the world have shifted to the 
changing online market. Your worries 
may be over if you can get on the graph.
It’s All About User Experience
Google is committed to providing the best
possible user experience, and you should
be as well. Better user experience 
translates into better engagement, which 
is the type of website Google wants to 
deliver in its search results. Not only that,
but you want to build an audience that 
isn't solely dependent on Google so that 
changes like this don't have a significant 
impact on you. Offering the type of site 
that has valuable content and responds 
quickly is a great way to start one.
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