Live event streaming represents the most demanding test for any OTT platform. Whether it’s a major sports final, a live concert, or a high-profile product launch, viewers expect flawless performance without buffering, delays, or outages. A single platform crash during such moments can result in immediate revenue loss, long-term damage to brand credibility, and permanent audience churn. Ensuring stability during live events is therefore not optional—it is a core requirement of a successful OTT streaming strategy. The foundation of crash-free live streaming lies in a scalable, cloud-based infrastructure. Unlike traditional on-premise systems, modern cloud environments allow OTT platforms to automatically scale resources in real time as viewer demand spikes. This elasticity ensures sufficient bandwidth, processing power, and server capacity throughout the event. Architecting the platform for high availability, with redundant ingest points, load balancing, and distributed services, further eliminates single points of failure and strengthens overall reliability. Preparation plays an equally critical role. Rigorous pre-event load testing helps simulate real-world traffic surges and identify performance bottlenecks before the audience arrives. By testing peak loads, sudden traffic spikes, and prolonged streaming scenarios, platforms can fine-tune their systems and avoid unexpected breakdowns. Detailed operational planning, including clear escalation paths and communication strategies, ensures teams can respond quickly and calmly if issues arise during the event. Optimizing content delivery is another key factor. Using a multi-CDN strategy distributes traffic across multiple delivery networks, reducing latency and protecting against regional outages. Combined with adaptive bitrate streaming and efficient video encoding, this approach ensures viewers receive the best possible quality based on their device and network conditions, even during peak demand. Finally, real-time monitoring and proactive incident response are essential during live events. Continuous tracking of infrastructure health, video quality, and viewer experience allows teams to detect problems early and act before they escalate. In extreme situations, graceful degradation—temporarily disabling non-essential features to protect the live stream—can prevent total service failure. By combining scalable infrastructure, thorough testing, optimized delivery, and real-time monitoring, OTT platforms can deliver stable, high-quality live experiences that protect revenue, strengthen trust, and meet audience expectations when it matters most.