Progressive Web Apps (PWAs) are rapidly gaining attention in the OTT industry as a modern alternative to traditional native apps and responsive websites. By combining the reach of the web with app-like performance, PWAs offer OTT platforms a flexible and efficient way to deliver high-quality streaming experiences across multiple devices. As user expectations grow for faster access, seamless playback, and consistent performance, PWAs present a compelling solution for OTT businesses looking to scale without the complexity of maintaining multiple native applications. At their core, PWAs allow users to access streaming platforms directly through a browser while still enjoying features commonly associated with native apps, such as home-screen installation, full-screen viewing, and push notifications. For OTT platforms, this translates into easier onboarding, reduced friction in user acquisition, and improved engagement. Faster load times enabled by intelligent caching significantly enhance the viewing experience, especially for video-on-demand services where instant playback is critical to retaining users. One of the strongest advantages of PWAs in OTT is their cross-platform compatibility. A single PWA can function seamlessly on smartphones, tablets, desktops, and even smart TVs, reducing development costs and time to market. This unified approach helps OTT providers maintain consistent branding and user experience while efficiently managing updates and maintenance. Additionally, the web-based nature of PWAs improves discoverability through search engines, enabling niche and emerging OTT platforms to attract organic traffic without heavy reliance on app store visibility. Despite these benefits, PWAs also face challenges that currently limit full-scale adoption in OTT ecosystems. Live streaming performance, particularly for high-traffic events, still demands ultra-low latency and deep hardware integration that native apps handle more effectively. Security remains another critical consideration, as OTT platforms must continuously strengthen encryption, DRM, and data protection measures to match native app standards and safeguard premium content. Looking ahead, the future of PWAs in the OTT industry appears promising as web technologies continue to evolve. Advancements in cloud infrastructure, edge computing, WebRTC, and AI-driven personalization are expected to close existing performance and functionality gaps. As awareness grows and technical limitations diminish, PWAs are likely to become a key component of OTT platform strategies, offering cost-efficient, scalable, and user-friendly streaming solutions that align with the industry’s push toward innovation and global reach.