4 steps to mobile app retention “It’s like Uber…but for your shoes!” There I was, sitting in another web development pitch competition when the umpteenth web developers walked up to the podium to show off their revolutionary new mobile app development idea. “Just swipe here, tap here, navigate here, sign in here with your name, address, date of birth, name of first-born child…blah, blah, blah” Next. Mobile app developers has been around for over 10 years, and yet, with millions of innovative, creative, fun and useful apps to download, mobile app developers 84% of their time using just five non-native apps.