Artificial Intelligence The Technology that Changes Business
                     9 V May 2021
https://doi.org/10.22214/ijraset.2021.34036
International Journal for Research in Applied Science & Engineering Technology (IJRASET)
ISSN: 2321-9653; IC Value: 45.98; SJ Impact Factor: 7.429
Volume 9 Issue V May 2021- Available at www.ijraset.com
Artificial Intelligence: The 
Technology that Changes 
Business
Riteesh M Mandi1, Pranathi P2
1, 2Student, Department of Computer Science and Engineering, 
Bangalore, Karnataka
Abstract: In this modern technological era Artificial intelligence (AI) is rapidly acquiring tech industry. AI takes a leading role 
in conferences and demonstrates the potential for a good type of industry, including manufacturing and marketing. New gadgets 
are embedded with visual assistants, while interviews answer people’s questions on everything from an online office provider site 
to a web hosting service support page. For the enterprises, functional AI applications can display all sorts of informed methods 
of calculation for organizational needs, therefore the business understanding is derived from the information that is collected. 
Most of the enterprises use AI for everything from mining social data to drive insights in Customer Relationship Management 
(CRM) and used to improve efficiency tracking and managing assets. In this paper a brief study of how AI changes the business 
is presented by considering some practices of AI in Businesses, followed by few applications of AI, benefits of AI and lastly the 
future challenges to be faced by AI.
Keywords: Artificial intelligence, business management, multinational corporations, technological advancements.
I. INTRODUCTION
Artificial Intelligence (AI) is the complex technology. There are several definitions and many more concepts of what includes AI. 
The emerging technology in the world like Internet of Things (IOT), data analytics, big data, cloud networking, block chain and AI 
are changing the way life, work and entertainment by adopting AI. Essentially, AI development is increasingly growing, wherein it 
has improved performance than all other technologies and is emerging in Industry 4.0. These technological advances, as AI claims, 
could aid in human-machine communication, change the mind set of business models, and change the way a person lives and 
values. The adoption of AI leads to a clever and creative world. Few examples of AI technology that simplifies our lives are route
and street maps, price predictor by Uber, friend’s tag suggestions on Facebook, spam filters in our email, online shopping 
recommendations and cancer detection. The incredible speed of AI entering all sectors and is forcing all the companies to enter the 
race in this technological evolution, and make their company an AI company. This also suggests businesses, strategists, pioneers, 
entrepreneurs and researchers to use AI to build new strategies and create new business value resources.
In this dynamic development of Artificial Intelligence (AI) technology, companies from emerging markets have begun to accept AI 
systems to grow their product and also found the ways to grow their business. Developing nations such as china see a high trend in 
the use of AI. This dynamic development of Machine Learning (ML) and deep learning has produced significant steps in using 
computer textual analysis and Natural Language Processing (NLP), laying the foundations for business AI applications. AI is ready 
to reconstruct many aspects of emerging markets; For example, finance, human resource management, marketing, marketing, 
business strategy, procurement management, services, marketing, and information systems. As businesses adopt AI solutions, new
challenges have arisen in corporate adoption, implementation, integration and implementation of AI in emerging markets. Several 
psychological studies have addressed AI challenges in services. Technological environments in developing countries are very 
different from those in developed countries, creating challenges for AI business applications. Let’s take look at emerging markets 
that has adapted AI in this era. This paper is organized as follows, the section 2 briefs about companies using AI in practice, section 
3 explains about different applications of AI in business, section 3 tells the benefits of AI in business and finally it is concluded.
II. COMPANIES USING ARTIFICIAL INTELLIGENCE IN PRACTICE
Let’s take a look at some of best known Multinational companies using AI in practice:
A. Starbucks
Deep Brew is the AI program for the company, and is about "personality development," at Starbucks. At Starbucks, AI will be 
surpassing the data which are already in areas such as planning, innovation, and the restaurant route. It will do the planning and 
installation of things in a straightforward manner, and will be done for each restaurant. Planning and setting up needed jobs, but it's 
confusing and inconsistent, which is why Starbucks wants to free employees from focusing on them. In a nutshell, Deep Brew is not 
ju©st IaJbRoAuSt EaTd:v Aanllc Redig thetcsh naorleo gRye,s beurtv eabdout Starbucks that brings a better feeling - or "personal enhancement". 54
International Journal for Research in Applied Science & Engineering Technology (IJRASET)
ISSN: 2321-9653; IC Value: 45.98; SJ Impact Factor: 7.429
Volume 9 Issue V May 2021- Available at www.ijraset.com
B. Apple
Apple is the largest information technology company in terms of revenue. A California company designs, develops and sells 
technology products like iPhone, iPad, Mac, Apple Watch, Apple TV, and related software and services. Apple Artificial 
Intelligence (AI) strategy focuses on their devices, and also in recent years the company has established itself as a pioneer of in- 
driven AI technology, citing its high security and ability to create unique, user-friendly experiences.
Apple's vision for the future is for powerful portable devices that can use their own learning machine in data sets collected from 
multiple sensors.
C. Netflix
Netflix is a very successful business right now as most of the world is fighting to be shut down with Netflix viewing shows. The 
company has added a large number of subscribers, and now has around 195 million worldwide, and puts AI and data at the core of 
their business plan.
Netflix uses AI and Big Data for it’s streaming, so when customer stay’s in home, then their broadband speed varies with the Netflix 
and the customer don’t know exactly is that they lose quality.
So, when there is no predictive speed at various times and this will be automatically used by their machine learning algorithms to 
find out which movies people might want to watch and want to download from the regional server to make it faster to download to 
your house or not.
One of the coolest sites Netflix currently uses for AI, is in their pre-production, especially to find a movie shooting location, for 
example, therefore artificial intelligence tools will look at things like the characters in their availability.
D. Harley Davidson
In Harley-Davidson's case, the AI tool, Albert, drove cars to the shops by making roads, described as customers expressing interest 
in talking to a dealer by filling out a form on the merchant's website.
Harley-Davidson provided with visuals, as well as key performance objectives, Albert began by analysing existing customer data 
from Jacob's Customer Relationship Management (CRM) system to distinguish high-level customer characteristics and behaviours: 
those who may have completed the purchase, would add an item online shopping, viewing website content, or within 25% of the 
time spent on a website. AI can determine how much, and where, a business should spend, to produce the best results.
E. BMW
Thanks to Artificial Intelligence (AI), data analytics, and other cutting-edge technology BMW is able to build modern cars while at 
the same time contemplating and completing future cars.
These AI-cars of the near future will drive them, rather than relying on human drivers. All the major car manufacturers are holding 
their claim to a non-driving future, but BMW has done it with more confidence than most. It has stated that its goal is for its vehicles 
to gain full independence at level 5 by 2021.
III.APPLICATIONS OF AI IN BUSINESS
Artificial Intelligence (AI) can be used in business in the following ways:
F. Improves People Services: Like use visual support interfaces to provide all time help to customers.
G. Change Workload: Like collecting and analysing dataset from sensors by using machine learning algorithms to separate works, 
automated router applications, etc.
H. Improve Asset Performance: Like using AI-enabled visualization tools to inspect and improve the infrastructure, route planning, 
etc.
I. Increases Productivity and Efficiency: Like automatic productive line by using mechanical robots in the course of the work and 
teaching them to perform tasks that require more or more labour.
J. Block Out: Like using unobtrusive inspection techniques to detect patterns that may disrupt your business, such as the end of IT. 
Some AI software can also help you detect and prevent security intrusion.
K. Guess the Character: Like using Machine Learning algorithms to analyse online behaviour of pattern, for example, product 
supply, and detection of credit card fraud or targeting relevant ads.
©IJRASET: All Rights are Reserved 55
International Journal for Research in Applied Science & Engineering Technology (IJRASET)
ISSN: 2321-9653; IC Value: 45.98; SJ Impact Factor: 7.429
Volume 9 Issue V May 2021- Available at www.ijraset.com
IV.BENEFITS OF AI
Here are some of the main benefits of AI in businesses:
A. Improved Customer Communication And Cost Savings
AI will surpass other customer service platforms by 2021. AI-driven interviews allow companies to provide 24/7 customer support 
by automating customer communication, making the experience more personal. Recent advances in NLP allows bots to take on 
nuances of conversation and better mimic human speech. As per study conducted, the discussion enhances the customer travel, 
leading to increased people satisfaction and profits. Banks have taken advantage of negotiations have seen decrease in wage and 
profit by improving the efficiency of offices. For small enterprises with no budget or HR have dedicated a CRM team, AI controlled 
chat can fill client gaps.
B. Branding Loyalty Is Strengthened By Personalization
More than 60 percent of costumers expect the personalized feeling. This is a challenging task for many enterprises, basically for 
small ones is that customization takes more time, effort, and money. To bring a customized experience, enterprises usually need to 
outline individual customer journeys and predict times, also offers will increase engagement and drive sales. Customization requires 
the ability to anticipate the needs of all customers. This is a big job - one that can be accomplished by artificial intelligence. 
Products use dataset, like as discussed from previous purchases and communication services, to predict the type of products 
customers can purchase. This information allows the company to send relevant content and messages to customers. The AI can be 
used to fully automate this process, like by identifying decision making patterns and creating patterns based on this, and driving AI- 
trained content is very effective for every individual.
C. Streamlines The Process Of Hiring
Artificial Intelligence can be used to increase efficiency in hiring process. Through the use of automated test analysis systems for 
candidate applications, like AI increases the election review processes, it also eliminates the human chaos in the first test which is 
good news for diversity in the workplace. In highly competitive sectors with little ponds of talent, this AI technology reduces the 
time to fill vacant positions, analysing nominee applicants at the faster rate than people. While PepsiCo needs to complete 250 tasks 
in two months, they used Robot Vera to make initial interviews. Robot Vera was able to negotiate with 1,500 candidates in nine 
hours. And it would have taken human workers nine weeks to work on same task.
D. Forecasting Accuracy Has Been Increased
The most common important benefit of AI is the decreasing human caused error. It is one time consumption process that tends to be 
human error but, it is crucial for business success to predict the cash flows. AI technology also helps an automated businesses to
predict the purpose without human intervention. This gives companies greater visibility of their future investments, empowers them 
to make better decisions and takes steps to achieve targets.
E. AI Unlocks Opportunities
According reports given by the McKinsey, companies using AI is going to increase revenue more than 120% by the year 2030. It is 
already known that AI is going to increase value for customer service, helps generate revenue and decrease costs. Additional 
requirements for business development technology seems to be never ending, but it is limited only by people imagination. People 
need to start with a solid foundation for business foundations for testing management skills, design, staffing or marketing, taking 
advantage of new AI innovations. EU Business School courses integrate theory and practices, teaching students the skills to use in 
emerging technologies to continuously improve how business is done.
V. FUTURE OF AI
With the rise in futuristic technologies, AI has become a great solution for businesses which wish to leverage the potential of 
Artificial Intelligence technology. AI solutions though seem productive and promising, may fail to give return on investment if not 
implemented appropriately. Before opting for AI app development and seeing its broader picture, the company’s need to take a look 
at the scope of the project and the particular need it fulfils or the problem it caters. The AI should readily integrate with the 
company’s business processes as well. The cost of implementing AI is generally higher than developing regular software and mobile 
app solutions. Therefore company should hire a team of skilled AI developers, ML experts, and data scientists, which would be a 
good amount of investment.
©IJRASET: All Rights are Reserved 56
International Journal for Research in Applied Science & Engineering Technology (IJRASET)
ISSN: 2321-9653; IC Value: 45.98; SJ Impact Factor: 7.429
Volume 9 Issue V May 2021- Available at www.ijraset.com
VI.CONCLUSIONS
This research papers suggests that AI has always perform better in various sectors of companies. These AI technologies are great at 
replacing repetitive tasks in the businesses but also achieves the dynamic improvements when human beings and machines both 
work together. There is a potential for AI to substitute the way that business operates. All that is taken to start is an open minded 
attitude and willingness to embrace new opportunities wherever and whenever possible. However, as AI is a newly emerging 
technology, it is changing at a fast pace and may present some unexpected challenges.
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