Frequently Asked Question – Why Should I Build Mobile Application for Business
                     Frequently  Asked  Question  –  Why  Should  I  Build  Mobile  Application  for
Business?
Mobile apps have emerged as one of the leading and most effective tools to give a
business brand a competitive edge. Mobile websites alone are not enough to help a
brand  win  traction  in  a  world  where  increasing  numbers  of  people  depend  on
mobile apps for all kinds of things. 
While  a  mobile-first  approach  with  the  mobile  website  has  already  become
imperative, too many businesses still don’t have a mobile app strategy. The Mobile
web  is  still  highly  effective  in  raising  awareness  and  increasing  traffic.  Still,
mobile apps can help business cement customer relationships, boost engagement,
and increase customer retention.
Some predominantly small business markets like India are great examples of how
mobile apps are taking center stage in digital marketing. App developers in India
are  never  experiencing before  demanding thanks  to  mainly  small  business  and
startup apps across all niches. 
Here we explain some of the key reasons that make mobile apps indispensable for
businesses. 
Enhanced Visibility
As measured by several studies, the average person spends around 162 minutes on
smartphone apps every single day. The only depressing fact is only a handful of
applications from major brands fake up the majority share of this entire time while
smaller apps get attention in bits and pieces. 
But the catch here is your small brand app can still attract the users’ attention when
they unlock their devices, scroll the menu, or scan the screen for the right app. The
human brain quite unconsciously keeps recording images and text they encounter,
and this unconscious attention, often without reason, falls in a lot of smaller apps.
This is why smaller apps can also gain havoc in terms of visibility of the brand. 
Nourish Customer Loyalty
One  of  the  key  reasons  for  developing  a  mobile  business  app  is  nourishing
customer loyalty. Since a mobile app helps a business brand communicate with the
customers directly through various means such as in-app ads, promotions, offers,
notifications for product updates, in-app purchases, etc., they can easily make a
great brand impact the customers. 
Enhance Customer Engagement
Mobile  apps  offer  an  effective  strategy  to  keep  the  customers  engaged  with  a
business brand. By offering unique mobile app features and experience, it ensures
optimum engagement in contrast to the traditional mobile web’s fleeting attention. 
Offering  customers  an  optimum  convenience  for  browsing,  shopping,  and
interacting with a business brand, Apps helps with faster decision making. Thanks
to mobile apps, customers can access information right at the tip of their fingers.
With such ease of shopping and interacting with a business brand, a business app
naturally enjoys optimum customer engagement. 
More Personalized Marketing Channel
A mobile app’s key benefit is highly personalized customer communications and
interactions  tailored  to  individual  customer  preferences.  Since  most  consumers
now expect  personalized  shopping  and  browsing  experiences  while  interacting
with the brands, mobile apps come as effective marketing and business channel. 
Thanks to an app, business brands can offer their customers a truly personalized
user experience to maintain a deeper relationship with customers. This benefits a
brand in terms of higher customer engagement, customer loyalty and retention, and
business conversion. 
Establishing Brand Awareness
Another key thing that an app can do is creating brand awareness and facilitating
easier communication with a business brand. Mobile apps create an environment
that  facilitates  streamlined  and  smooth  interaction  with  the  target  market
establishing trust and brand. 
Since  mobile  apps  always  remain  accessible  right  at  your  fingertips,  app
interactions  and  visits  also  result  in  more  business  conversion  and  customer
loyalty. With mobile apps, a business brand gets optimum exposure to its target
audience. 
Enhance Profitability 
It is common knowledge that the increase in customer satisfaction directly results
in higher sales and business conversion. As per Salesforce, the vast majority of
shopping experiences are directly influenced by how customers experience how
they are addressed and treated.
There can hardly be any doubt that a business should have a responsive website
capable of adapting to different mobile device screens. This ensures smooth access
to your brand from all devices, making your outreach wider. But at the same time,
a business should consider launching a mobile app besides the responsive website
for increasing sales just by delivering an engaging shopping experience.
Awesome Customer Service 
Mobile apps provide the most efficient customer service and support channel to
allow customers to remain in touch and interact with a business brand. Besides
simplifying all the online browsing and purchases, mobile apps quickly offer easy-
to-access  brand information and real-time avenues to contact  a  brand over any
issue. This plays an instrumental role in improving customer satisfaction. 
A key benefit  of  the mobile app experience is  that  it  can incorporate  both the
feedback and support mechanisms within the app, thus can deliver customers with
a real-time, quick, easy,  and highly interactive way of communicating with the
business brand. 
Conclusion 
A mobile app cannot be a savior for all of your business challenges, but it offers
the most tested and tried digital platform to give your business brand a strong boost
with exceptional user experience, user engagement, and business conversion. With
a mobile app, all that a typical business website falls short of are addressed and
mitigated in the right fashion. Mobile apps offer the easiest way to pull a device
out of pocket, browse, shop, and interact with a brand. 
Article Source: Why Should I Build Mobile Application for Business?