Extrait de parfum is known for its high fragrance concentration, rich character, and impressive longevity. However, even a high-quality fragrance can lose some of its original freshness when it is stored incorrectly. India’s warm climate, humidity, sunlight, and frequent temperature changes can affect perfume oils and aromatic compounds over time. Proper storage is therefore essential if you want your fragrance to maintain its original aroma, strength, and overall quality for longer.