How to Test Your Product Market Fit in 6 Simple Steps?
                     How to Test  Your 
Product Market F it  in  6 
Simple Steps?
Steps For Product Market Fit
Understand the Needs of Minimum Viable Collect Feedback 
The Customer Product (MVP) and Improve
Identify Your Unique Value Test MVP With 
Target Customer Proposition Target Customer
02
Identify Your Target Customer
Customers should be your priority and 
critical information must be provided on 
demographics, psychographics, and pain 
problems. If you want to come up with new 
ideas, do surveys, market research, and 
have conversations with target audience.
03
Understand the Needs of Your Target Customer
If you want to connect with the customers 
you're interested in, you need to become 
involved with what they're trying to 
achieve. Please acquaint yourself with the 
problems they are trying to fix and the 
objectives they have set for themselves.
04
Define Your Unique Value Proposition
It is critical to differentiate your product 
from the competitors by developing a 
compelling value proposition. Make it 
clear to the buyer how your product is 
different from the competition and how 
it solves their problem.
05
Identify Your Minimum Viable Product (MVP)
To meet the needs of your target 
market, create the most basic form of 
your product. To get feedback and 
deploy quickly, prioritise the most 
critical components.
06
Test MVP With Target Customer
Share your MVP (Most Valuable Player) 
with a small subset of your intended 
users. Find out how they usually use it, 
how satisfied they are, and if there are 
any problems.
07
Collect Feedback and Improve
If you want structured feedback, talk to 
customers. Take advantage of 
conversations, data analysis, and 
research to learn more about what 
works and may need some tweaking.
08
How to Check Product is Not Market Fit?
• Lack of Traction: When your product isn't getting any traction, it 
might be because it isn't a good fit for the market. This can 
happen even if you're doing all the proper marketing. 
• Low Engagement: The likelihood that products aren't meeting 
customer needs increases if they aren't used or interacted often. 
• Negative Feedback: Unpleasant Criticism Customers who 
constantly complain tell you that your product exceeds their 
expectations and doesn't fix their problems. 
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