Fixing Broken Links & Improving SEO
                     Fixing Broken Links & 
Improving SEO
Infipi Technologies Pvt Ltd
Broken links creates a bad 
impact on website 
performance as it stops the ● What are broken links?
user to navigate the website ● How to find broken links?
and couldn’t find the right ● How does it affect the 
information. Google find it website performance?
annoying that your website ● How to fix them and 
is not providing great user improve website SEO?
experience and then results 
in decreasing the website 
ranking.
What are broken links?
Broken links are those links that triggers a message to the website 
visitors that this page is no longer existing and shows 404 error.
Broken links are not only annoying but they also results a negative 
impact on User Experience and hence your SEO efforts.
There are basically 2 types of broken links:
1. Internal
2. External
Internal Links: These links refers to the anchor texts that goes from 
one page to another page of your website.
These are the links you most control of your website. Make sure when 
you make changes on the website content, these links are appropriate 
according to the text and referring page + working. SEO experts must 
insert them carefully to avoid 404 errors.
External Links: External links refers to the links that goes from your 
website to other’s website. These links do not have our control. 
Therefore, SEO company gurgaon need to devote more time to link 
correctly on valid websites and checking time to time.
Broken links will affect…...
● Your revenue
● Bounce rate
● Google ranking
● User 
experience
Revenue
A broken page can disappoint 
your website visitor to search 
more on your website and 
might become a roadblock to 
your conversions. This will 
eventually decrease the 
probability of customer trust 
and their experience using the 
website.
So don’t just make links, build 
links that are relevant to the 
information and are working.
A 404 error page frustrate your Bounce Rate
customer and force them to 
leave your website without 
taking any actions. 
A bounce rate is the amount of 
time the number of users spent 
and they immediately switch 
back from your website without 
visiting other pages. Thus 404 
error or broken links can badly 
affect your website 
performance and reduce 
website rank.
Google 
Rankings
A broken link stops the google 
crawlers to further index the 
website pages and hence 
reduce the website ranking.
Bounce rate and some of the 
pages which are not indexed 
can definitely reduce the 
keyword rankings of the 
website. SEO services gurgaon 
works concisely on broken links 
and reduce the possibilities of 
lower rankings.
How to find broken links?
Tools to check dead links
Google Ahrefs Dead link Small SEO 
Analytics checker tools
Another free seo tool to get 
A free tool to give you all Premium tool to check your A free tool to get report of 
a check on your website 
your website performance backlinks and website SEO all your broken and dead 
inlinks and outlinks.
with reports and dead links. deeply. Just enter your links.
domain -> outgoing links -> 
broken links.
Fixing broken links
The way to get rid of broken links is to monitor your website regularly. 
If the links are internal, that would be quite easy for you to de-index 
them either, or redirect to another relevant page. But if the link is 
external, it would take a longer time to fix it.
SEOpressor tool monitors all your website links and help you to find 
and fix the errors easily. The external link which is showing 404 error 
must be checked carefully, its better to remove the link if it’s not 
important to your website else redirect them. The best 
Digital marketing company gurgaon keep track on these things for 
better website performance.
Infipi Technologies Pvt Ltd
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