technical seo tips 2020 - Infipi
                     TE C H N I C A L SE 
O   T I P S 2 0 2 0
PRESENTED BY - INFIPI TECHNOLOGIES PVT
LTD
O U R M A I N T O P I C S
Technical SEO Intro 
 Hreflang Tags  
Dead Links check
Structured Data setup  
XML Sitemap validation  
No Index Tags & 
Category  Mobile 
Usability Issues
TE C H N I C A L SE O ?
Technical SEO ensures that the website meets all technical search engine 
 requirements so as to get the improved keyword rankings on Google  
Search engine result pages organically.
Important elements of Technical SEO include crawling, indexing, 
 rendering, and website architecture.
H R E F L A N G T A G S
Does your website has different versions 
of  webpages for multiple language, region, 
countries?  If yes, Hreflang tags are really helpful. 
Hreflang tags  allow search engines to show 
relevant webpage to  the users according to their 
preferred language
s
ettings.
Setting hreflang tag up on website is quite 
easy.  There are a lot of hreflang generator tools 
available
online to do 
this.
D E A D L I N K S
Dead links/ broken links are those that no longer 
exists  on your website. Encountering dead links by 
Google  bots may find them difficult to crawl 
webpages and  ther's a need to correct it. For that 
there are online  dead links checker available in the 
market like SEMrush, ahrefs, etc that most 
digital marketing company  gurgaon used to 
do a complete site audit periodically for good 
website SEO.
S T R U C T U R E D D A T A
Does Schema.org really helps your website  
SEO? No. But Structured data provides  
webpages a rich snippets and these 
snippets  could really work well in SEO to 
improve  keyword rankings.
With structured data, some of the webpages 
 got rich snippet structure that can definitely  
improve the organic click through rate of 
your
website.
V A L I D A T E S I T E  M A P .  
X MUpLloading a sitemap on website is to 
provide  a list of web links to the crawlers 
that are live  on your website for easy 
crawlers. But to  checkout these broken links 
and 301 redirect  pages is not easy if your 
website has huge  no. of webpages. For 
that, there is a need to  validate sitemap.xml 
& seo agency gurgaon  uses ipullrank.com 
as a tool for this.
Validate your sitemap for good SEO!
N O  INDEX T A G S  &  C A T E G O R Y  PAGES
If your website is designed in Wordpress, make sure to no-  
index and no follow tag and category pages. Though 
these  pages are a source of a lot of traffic but on the 
other side  they can add duplicacy errors.
To do that, install Yoast plugin and under general 
settings,  just no index these category and tag pages.
MOBILE USABILITY ISSUES
When there's a need of a website, every web design compan
y  gurgaon keep in mind to focus on the mobile friendliness  
website structure. Even the most mobile-optimized websites  
possess some usability issues that your users encounter. 
Unless  users start emailing you complaints, these issues can 
be hard  to spot.
For that check mobile usability issue report on Google earch  
console for your website and fix them to score 100 on 
Google.
I N F I P I TE C H N O L O G I E  
SWEB DEVELOPMENT & DIGITAL MARKETING COMPANY
T W I T T E R F A C E B O O K L I N K E D I N
8 5 2 7 0 0 5 5 0 5 I N F I P I .  C O M INFO@ I N F I P I .  C O M