Best digital marketing strategies - iTrobes
                     iTrobes Technologies 
presents
Best Digital Marketing 
Strategies
Hello!
We are iTrobes.
The best digital marketing company in India.
We are here to present you with some of the amazing digital marketing 
strategies that we know for sure that it works for every business verticles.
Introduction
The digital world is like a ocean. Your audience, end customers, and your competitors 
are already there. It’s not going to be a easy ride for you to navigate your way out to 
reap the revenue for your business. But if you follow the right 
digital marketing company, there’s nothing stopping you from tapping the immense 
market online to make your brand successful.  
In this presentation, iTrobes Technologies have curated the best digital marketing 
strategies for you to follow and make best things happen for your business. 
Go comprehensive in your 
approach
If you are all set to introduce your brand to the digital world through 
social media marketing, you must know that different digital platforms perform 
differently.
If your target audience is Gen Z, then instagram will be the game changer for you. 
Facebook still remains the most used social media platform dominated by the 
millennials. Youtube, on the other hand is the most used video platform which people 
use for detailed explanation and reviews. You can target working professionals in 
LinkedIn based on their domain, designations, age, and so on. Twitter is very helpful for 
improving brand awareness, to engage with your audience more.
Follow the marketing funnel
A marketing funnel simply means narrowing down a wider audience to a bunch of 
potential prospects that are ready to convert.
The first phase is an Based on the interactions The ones that interact with 
awareness stage where to your introduction, the you by visiting your online 
you target your customers next stage would be the store or by sending 
based on their interests. consideration phase and messages to understand 
Introduce a problem here here’s where you talk the pricing will be your 
that you are trying to about your USPs in detail. target for the next and final 
provide solution for or The audience are further stage which is conversion 
introduce your brand. narrowed down here. phase.
Content-first marketing
Nobody wants to keep hearing about your products or hear you boast about your brand 
in different marketing channels like for e.g. an email marketing campaign. It is all 
about how well you retain the interest of your target audience by offering them what 
they want to look at rather than what you want to sell them. The success of any 
marketing campaign relies on how well you solve your audience’s problems.
Content is the prime factor in the process of creating awareness for your brand. People 
care very little about your ads. It’s the story you tell as a brand, the value you add to 
their lives, and how well you educate them about a problem and its solution are going 
to make them like you and an affinity with your brand. 
Video-based marketing
People would want to know the look and feel of the product you offer. If you are offering 
a service, they would want to see the entire process of your service. All of these cannot 
be put into words if you’re on the run to convince your customer at first sight. But videos 
can work wonders for you here. 
Digital marketing services in India specifically are focussing on a lot of video-based 
content which will be a lot more personalized and it’ll give the viewer a complete look 
and feel of your product. Since they are a lot more interactive, it is given more focus in 
recent times and is likely to continue in the future as well.
Optimize your campaigns every day
Execution is all that matters the most when comes to your search engine marketing. 
You need to constantly keep a check on your campaigns’ performance and modify their 
budget accordingly compared to the other ad groups. An amateur will just focus on 
throwing in money to display their ad on the top. 
But an expert will keep an eye on the performance of their campaign, set up multiple 
campaigns encompassing different ad groups for the same end goal, do a lot of trials 
and errors along with daily budget optimization efforts to achieve the best of results. 
Know that, an SEO company in the picture will help your website rank organically 
without you having to spend a lot on advertising.
Influencer promotion
It is the trending marketing strategy now in the evolving digital marketing field. 
Influencer collaboration is of different types. It is not just about posting a story or two on 
their profiles with your products. You can also use popular faces as your brand 
ambassadors. You can create a buzz ad with them without revealing your idea and 
later giving out your idea on the open ground after a good amount of waiting time. 
You can also collaborate with regional pages to market your products. For example, a 
page of good fashion following would be the right pick for your beauty products. An 
influencer might have wide niches of the following. In this regard, you’d even find more 
prospects for your customers than the previous one.
Conclusion
To be at the forefront is all that matters to succeed in today’s ever-changing and highly 
competitive market arena. It is critical to take innovative efforts to tackle the competition 
and most importantly to start early. 
Always stay up-to-date with latest trends and strategies to keep your momentum. We 
hope our little informative presentation helps you to make the right strategies the right 
way to achieve your goals and reach the place that you are dreaming before your 
competitor does.
Our Services at 
iTrobes!
⊚ Digital Marketing
⊚ Search Engine Optimization   
⊚ Search Engine Marketing 
⊚ Social Media Marketing 
⊚ Pay Per Click Management  
⊚ Content Writing 
⊚ Email Marketing 
⊚ Digital Transformation
Our products!
⊚ Accounting Software
⊚ HRMS Software
⊚ Procurement Software
⊚ Sales Software
⊚ Customer Management System
Thanks!
Any questions?
You can reach us at:
⊚ [email protected]
⊚ www.itrobes.com
⊚ @itrobes2018