Mobile app pricing is one of the difficult and crucial elements of mobile app development. It is a must to apply the correct pricing strategy if you want your app to get noticed on the app store. There are many factors to consider when selecting the right pricing strategy for your mobile app. Pricing a product for a mobile app seems to be an easy task. Since the launch of the App Store, app pricing models have changed and today, there are four types of pricing strategies such as – free, freemium, paid, and Paymium.