Things To Know About eBay SEO In 2020
                     THINGS TO 
KNOW ABOUT  
      SEO IN 
2020
Presented by 10seos
Based in San Jose, eBay is American multinational 
e-commerce which was founded in the year 1995 
by Pierre Omidyar. An online auction and shopping 
website is managed by the company where 
WHAT IS consumers and businesses can buy and sell 
EBAY? products or services all across the globe. The 
eBay website is charges no fees from the buyers, 
but sellers need to pay some amount to get their 
items listed on eBay after a limited number of 
free listings.
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To get greater visibility for free, businesses follow 
the technique of Search engine 
optimization (SEO) for optimizing every part of a 
EBAY SEO web page. SEO boosts your website and make it appear in various search engines such as Google, 
SERVICES Yahoo, etc. Buyers will only look for your product 
or services if you have included the right 
keywords and information in your product listing. 
eBay has it’s own search engine names as 
“Cassini” and to know a little bit about eBay SEO 
services you first need to understand how to get 
your listings on top of Cassini.
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SEO doesn’t make stuffing keywords in the 
content. The right keywords play a very crucial 
role in the website ranking but you cannot just 
WHAT CASSINI depend on the keywords only. The SEO of Cassini 
(eBay SEO services) is almost similar to Google 
WANTS? SEO. 
Mentioned below are the criteria on which Cassini 
works. Have a look!
• Product Title
• eBay Categories
• Item Specifications and Catalogue listings 10seos
1. PRODUCT TITLE:
The product title is the most important part 
of an eBay product listing as more than 
168 million active buyers are using eBay. 
Getting the product listings right is a 
challenge but many SEO companies are 
ready to help you. Various search engines 
use eBay product titles to decide where to 
include your product on a user's search 
results page. eBay product title is decided 
while keeping in mind some guidelines like:
• The title should be of 80 characters maximum or less
• It should be unique and is comprised of all the top features of the product
• Avoid grammatical mistakes and don’t use abbreviations in the title
• Don't use all-caps or unnecessary characters, bold formatting, unnecessary 
spaces, etc.
• The title should not have any HTML added to it
• Use eBay heading tagsSeller BioStore Introduction
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2. EBAY 
CATEGORIES:
There are so many eBay categories where 
you can put your listing but don’t do it in a 
category where it does not fit. Cassini is 
not afraid to punish you if you are doing 
the listings in the irrelevant category.
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3. ITEM SPECIFICS 
AND CATALOGUE 
LISTINGS:
The database of eBay is loaded with 
products like electrical appliances, books, 
cars and many more. To make the search 
easier, eBay has filtered every item 
according to its category so that customers 
can find what they are looking for. 
eBay will find your listings more worthy 
and complete if you’ll use the eBay catalog 
this way. Also, eBay will place the listing 
higher in the search results.
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SEO for eBay is divided into two categories i.e. 
Product-specific SEO and Seller-specific SEO. 
Before diving deep, it is suggested to understand 
both aspects. Both of these elements of eBay 
Search Engine Optimisation when come together 
THE 2 show an amazingly positive effect on the number of products you sell.
DIFFERENT • Product-specific SEO
KINDS OF “Product-specific SEO” is comprised of usage of relevant 
keywords and consists of more traditional SEO practices.
EBAY SEO • Seller specific SEO
On the other side, “seller-specific SEO” is the practice of 
how much value you provide to a customer by sharing 
quick responses and feedback. 10seos
HOW A GOOD EBAY LISTING IS 
MADE?
1. COMPLETE INFORMATION ABOUT 
The search engine algorithms of eBay PRODUCT CONDITION, PRICE, AND 
are designed mainly to increase 
SHIPPING
revenue. There are some tips of eBay 
listing which make sure you are creating 
unique and high-quality content without 2. UNIQUE AND 
violating eBay rules. ENGAGING CONTENT
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Presentations are communication tools that can be 
used as demonstrations, lectures, speeches, reports, 
and more.
1. COMPLETE INFORMATION ABOUT 
PRODUCT CONDITION, PRICE, AND 
SHIPPING
PRODUCT 
COveOr 8N0%D ofI TproIdOucNts s:old on eBay are SHIPPING:
new and it is very important to give 
Shipping is one of the major factors for 
the right information about the 
eBay customers to differentiate 
product’s condition.
between different products. Consider 
the shipping rates of your competitors 
PRICE: before you decide the pricing of your product. Selling your product by 
The price is the deciding factor for the offering free shipping not only helps in 
buyers when the products are identical. better placement in eBay search results 
To decide which product is good to buy, as well as make the buying experience 
buyers often compare the pricing factors easy for the customers.
like shipping or condition of identical 
products.
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2. UNIQUE AND ENGAGING CONTENT
As already mentioned above, high-quality content is a very important part 
of the good eBay listing. To make eBay and your customers happy and 
satisfied, provide the detailed information of the product specifications, 
weight, size, material, etc. Use as many keywords as possible to make the 
description look less boring. Your product description tone should be both 
informative and understandable by the customers. 
As much as the content, the pictures are important too as “A picture tells a 
thousand words.” High-quality product photography should be a part of 
your eBay listings.
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LISTING RULES OF EBAY SEO 
2020
1. ACCURATE DESCRIPTIONS
2. AVOID KEYWORD 
Before you start with your SEO for eBay, 
3S.P ADMOMNI’NT GCOPY LISTINGS
you need to first check a few eBay 
listing rules to satisfy eBay. 4. FULFILL SHIPPING 
PROMISES
5. VIOLATION OF EBAY RULES
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Presentations are communication tools that can be 
used as demonstrations, lectures, speeches, reports, 
and more.
1.  ACCURATE 2. AVOID KEYWORD 
DESCRIPTIONS: SPAMMING:
eBay is one of the biggest product selling and Keyword density has its own value when surfing 
buying platforms, so in order to reach customers the best content. Also, keywords help the 
new to the brand, the description of the products website or product rank on google. But 
should be written accurately. The customer can unnecessary keywords stuffing in the product 
feel hesitant if the eBay product description is description and title will not help you rank in 
misleading or inaccurate. Your product should search engines like google, yahoo, etc. So, don’t 
have the following information: use outdated eBay SEO 2020.
• Full and unbiased product description
• Product shipping cost and delivery timing
• Product handling costs 
• Return process and warranty information
• Accurate information about the location you’re shipping from
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3. DON’T COPY LISTINGS: 4. FULFILL SHIPPING 
Creating duplicate listings it against the rules of Don’t make PprRomOiseMs wIShicEh Syo:u can’t make 
eBay and it will further affect your search otherwise customers will decline towards other 
rankings as well as the removal of your eBay brands. For instance, if you promise fast delivery 
store. The individual listing page of each product and still not able to do that then eBay will take 
makes eBay a unique e-commerce platform to strict action towards you. This will make your 
sell products. With this function hundred of same product visibility will suffer.
products from different sellers have different 
listing pages, so it will be easy for them to sell 
the products.
5. VIOLATION OF EBAY 
Use your eBay product listing page to showcaRse UwhLy EyoSu a:re the best seller to buy from. The violation 
of some of the rules can force eBay to shut you down. Look at the following rules!
• Sending shoppers to your eCommerce site to buy the product at a cheaper price,
• Linking to marketing sign-up forms
• Linking to related products you sell
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