DIGITAL MARKETING PPT
                     KNOW MORE ABOUT
DIGITAL 
MARKETIN
G
WHAT IS DIGITAL 
MARKETING
Digital marketing, the promotion of products or brands via one or more forms of electronic 
media, differs from traditional marketing in that it uses channels and method that enable 
an organization to analyze marketing campaigns and understand what is working and 
understand what is working and what isn’t-typically in real time.
1
TYPES OF DIGITAL 
MARKETING
• Blogging
• Search Engine Optimization( SEO)
• Search Engine Marketing ( SEM)
• Social Media Marketing
• Content Marketing
• Affiliate Marketing
• Email Marketing
• E-Commerce Marketing
• Web Analytics
2
BENEFIT OF 
DIGITAL 
MARKETING
•  The conversion rate is higher
•  Customer support has become a priority
•  Get connected to the mobile customers
•  Increase the trust for your brand
•  Digital Marketing is cost effective
•  Potential to earn higher revenues
3
SKILLS REQUIRED 
FOR A DIGITAL 
MARKETING
•  Data Analyst
•  Paid social media advertising
•  Email marketing
•  Search engine marketing
•  Develop skills with technology tools and platforms
•  Social media marketing
•  Content marketing
•  Mobile marketing
•  Visual marketing
4
DIGITAL 
MARKETING 
SALARIES
A Digital Marketer earns an average salary of Rs.512,829 
per year. Experience strongly influences Income for this 
job.
Data from Payscale
5
 TRANSORZE        
SOLUTIONS
  Head Office 
               Regional office
 Rahath Towers, T.C 48/48(2)
 BY Pass Road, Ambalathara Jn,               Parekkat Plaza, Karikkamuri Rd,
 Trivandrum, Kerala- 695 026               Ernakulam south,Ernakulam,
 Ph:0471 2380244,               Kerala: 682 011
8089010200,94958333322
 Our Branches
•Pathanamthitta      
   Branch Office •Kollam
•Alappuzha
   No:29/867, Floor Vijaya Apartment,
•Nagercoil
   Parayancheri,Mavoor Road,Kozhikode:673 016  •Kottayam
•Malappuram
•Coimbatore
•Mavelikkara
6
7