digital marketing classes in bangalore 
                     DIGITAL 
MARKETING
Search engine optimization 
(SEO)
https://nidmindia.com/
Content
• What is seo?
• Need of seo
• Search engine in market
• SEO tools
• SEO techniques and 
strategy
• Conclusion
What is SEO
SEO stands for "search engine optimisation". It is the process of getting 
traffic from the free , organic results on search results on search engines.
Needs of SEO
• It can help you build your brand
• SEO doesn’t require you to pay for ad space
• It helps your target audience find your site
• It improves user experience
• It boosts your credibility and authority
• It can help you stay ahead of your 
competitors
SEARCH ENGINE IN MARKET 
LIKE
• Google
• Yahoo
• Bing
• Baidu
• Ask
• Yandex
SEO 
• SemRush TOOLS
• Ahrefs
• Google search 
console
• Google Analytics
• Google trends
• Ubersuggest
• Yoast
SEO TECHNIQUES 
•  Study Your Competitors’ Best Performing Pages
• Conduct a Competitor Keyword Gap Analysis
• Use Internal Links to Supercharge Page 2 
Rankings
• Clean Up Toxic Links
•  Earn Authority Backlinks with Digital PR
SEO strategy
•  Benchmark Your Current SEO Performance
•   Set Your Goals and KPIs
• Analyze Your Competitors' SEO Strategies
• Audit Your Site's Existing Content
• Build Out Topic Clusters 
•  Improve Your On-Page SEO
•  Find & Fix Technical SEO Issues
Conclusion
• Unique Content
• Link Friendly Formatting
• Avoid Black Hat SEO
• Content relevant keywords
• Market Awareness
• Unique HTML page title for every �landing 
page
THANK OFFICE#No 23, Venkateshwara Complex, 1st floor, 9th B and C Main, Dr. Puneeth Rajkumar 
Road, KEB Colony, BTM 1st 
YOU Stage, Bengaluru, Karnataka 560029+91 961136114
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