Social Media for Small Business
                     How to Use Social Media 
for Small Business:
INTRODUCTION
Today social media for small business can be intimidating with all the competition going around, 
but it still has an overwhelming effect on the businesses. How do we know? According to 
research, 93 percent of small business owners reported using Facebook, 79 percent use Twitter, 
and 71 percent use LinkedIn. But being present and accounted for isn’t the same thing as 
growing a social media presence.
SOME STATS:
• Nearly 3/4 (71%) of small businesses use social media, and 47% occurred before 2019.
• Facebook is the most highly used social media channel (86%), nearly twice the second-most-
used channel, Instagram (48%).
• Women-owned businesses (74%) are more inclined than men-owned companies (66%) to use 
social media, reflecting that more women use social media.
• More millennial business owners (79%) use social media for their marketing than business 
owners older than 35 (65%) because millennials have a more prominent comfort level with 
social media.
• More than half (52%) of small businesses post to social media at least once per day, something 
social media experts suggest.
• Most companies post images/infographics (54%) to their social media pages because people 
process images better than text.
Habits change, platforms grow, and new platforms come into existence. All of this 
influences how businesses use and react to social media marketing and how marketers 
can reach their audience.
Breaking Down According to 
Platforms
While some small enterprise owners still think that social 
media is just a “trend,” social media marketing has 
confirmed to be an invaluable and cost-effective way to 
promote your small business. After all, social media 
enables you to personalize your business brand and 
improve business relationships with potential and 
contemporary customers.
Pinterest
• Use Your Business Name. Put your business name in the first and last name 
section on your profile.
• Link to Your Business Website. Also, write a quick, informational blurb 
about your company to include with the link. In interest, for each posted 
“pin,” again link to your website to boost traffic to your site.
• Put up Images of Your Outcomes. Upload photos and ask followers to 
comment on them.
• Give Away Prizes for Contests. For further exposure, run contests or offer 
rewards, such as for the user who “re-pins” the most of your content.
• Upload Images of You and Your Employees. Add photos of your work 
culture, actively involved in various activities. This proves that real people 
work for your business.
• Interact With Other Users. One fantastic way to engage users is to “re-pin” 
their images.
Twitter
• Create an Account With a Relevant Name. Include pertinent info about your business in your 
profile. Assure that your profile is clutter-free and visually attractive.
• Follow Other Associated Businesses You should “follow” users with whom you wish to 
manage the business in the dreams that they will follow you back.
• Engage Other Businesses via Twitter. You can interact with these users by retweeting their 
posts, answering their questions, engaging in their tweets – or even commenting on their 
blogs.
• Post Consistently. To place yourself as an expert in your field, post new tweets on a regular 
base. Make sure that the significant majority of your tweets offer helpful supplies, links, and 
general information.
• Get Involved With TweetChats. To get further informed with Twitter users, chats are a great 
idea. If you are not accustomed to TweetChats, they function as online conversations that use 
Twitter as a “chat room.”
• Reply Back to People. Remember to reply to followers who retweet, comment, or send you a 
message directly.
• Generate Buzz. Start a contest or provide the audience with a chance to win a reward by 
retweeting your posts.
• Actively Promote your Twitter Account. You can “sell” your Twitter account on your business 
cards, emails, and other marketing material.
Facebook
• Post Links to Your Blog or Website. In extension, link to other pertinent content.
• Ask Catechisms. To engage with users, make them busy in discussions.
• Offer Exclusive Deals. To reward your Facebook fans, present special offers on a 
regular basis.
• Upload Limit of Quality Images. Since Facebook Timeline is more evident than 
previous versions of the Facebook interface, this approach is an awesome one – 
images can create a significant amount of consideration and traffic.
• Put Up Content Frequently. As a regular guideline, upload new stuff at least a few 
times per day.
• Concern Promotions. In order to sustain your audience interested, offer lifts on a 
weekly base.
• Habit to Market. Remember to insert your Facebook page web address on your 
business cards and other marketing elements.
LinkedIn
• Upload a Licensed Image of Yourself. Since people prefer to handle business with people 
they know and trust, uploading a personal photo is required.
• Define Your Small Business Efficiently. Write about your company in a powerful yet concise 
manner.
• Make Your Profile Noticeable to Others. After all, you want other people to get your small 
business.
• Add a Link to Your Twitter Profile. This gives people another means to get in touch with you. 
Furthermore, you can link to more than one Twitter profile.
• Post Regular Status Updates. As a means to reach and inform your audience, refresh your 
status consistently.
• Join Connected LinkedIn Groups. Additionally, to renew your status, you can interact with 
others in specific LinkedIn Groups by posting and responding to questions within the group. In 
this way, you improve your visibility and become recognized as a trusted professional. In turn, 
people from these groups may request you to conduct business with them.
• Take the Help of LinkedIn Answers. This section is placed under the “More” part on the 
LinkedIn top toolbar. Scan through these questions, and answer the ones that are linked to 
your professional skill set.
• Learn That Recommendations Are Essential. People manage to believe what others say 
about you more than what you say about yourself. Accordingly, if your LinkedIn profile is filled 
with enthusiastic recommendations, you are well on your way to winning new business.
•  Build a LinkedIn Group. If you want to be recognized as an expert in your field by your 
matches, consider creating a LinkedIn Group. Nevertheless, remember that you must take a 
management role and start discussions on appropriate topics.
Wrap Up!
Your small business needs to use social media to stay relevant in today’s day and age.
Just having a Facebook profile alone is no longer acceptable if you want to maximize 
your social media marketing proficiency.
Create profiles on multiple platforms as long as your target audience is active on 
those channels.
You need to post content regularly. Just make sure your posts are all related to your 
established marketing goals.
Your profiles need to be appealing to consumers. Run campaigns designed to get 
more followers.
While there are other means to market your small business, marketing via social 
media for small business can be a fun way to promote your business cost-effectively. 
That said, while Facebook, Twitter, and LinkedIn are fitting for many different business 
models, Pinterest may be more matched towards a more creative business such as a 
graphic designer or a wedding planner. 
However, you can give your business a significant boost by combining multiple forms 
of social media for small business marketing despite your business type.