Online Digital Marketing Training: Learn Anytime, Anywhere
                      Introduction to Digital Marketing
Digital marketing is the use of 
digital channels to market products. 
Also known as online marketing, 
digital marketing promotes brands 
and connects them to potential 
customers via the internet. It takes 
many forms, including: Search 
engines.
website design and 
development
Web design and development 
is an umbrella term that 
describes the process of creating 
a website. Like the name 
suggests, it involves two major 
skill sets: web design and web 
development. Web design 
determines the look and feel of a 
website, while web development 
determines how it functions
search engine 
optimization 
SEO stands for 'Search Engine 
Optimization', which is the 
process of getting traffic from 
free, organic, editorial, or 
natural search results in 
search engines. It aims to 
improve your website's 
position in search results 
pages (SERPs). Remember, the 
higher the website is listed, 
the more people will see it.
Pay-Per-Click 
PPC or pay-per-click is a 
type of internet marketing 
which involves advertisers 
paying a fee each time one 
of their ads is clicked. 
Simply, you only pay for 
advertising if your ad is 
actually clicked on
social media 
marketing
Social media marketing 
(also known as digital 
marketing and e-marketing) 
is the use of social media—
the platforms on which users 
build social networks and 
share information—to build a 
company's brand, increase 
sales, and drive website 
traffic.
Email Marketing
Email marketing is a type of 
direct digital marketing 
method that uses emails to 
engage with a business's 
audiences. It involves sending 
promotional or informational 
content. Email marketing is 
typically used to create 
product or brand awareness 
and generate leads or sales.
Content 
Marketing
Content marketing is a 
marketing strategy used to 
attract, engage, and retain 
an audience by creating 
and sharing relevant 
articles, videos, podcasts, 
and other media.
Mobile 
marketing
Mobile marketing is an 
advertising activity that uses 
mobile devices, such as text 
promos and apps via push 
notifications. Mobile 
marketing audiences are 
grouped by behaviors and not 
by demographics. Mobile 
marketing is a subset of 
mobile advertising.
 Video 
Marketing
Video marketing 
describes the use of video 
content to promote or inform 
audiences about your brand and 
products. Brands can use video 
across a variety of digital 
channels and formats, including 
their own website, social media 
marketing, programmatic 
advertising, and more.
Analytics and 
Measurement
Analytics and measurement 
isn't just about collecting your 
data. It's about knowing what data to 
look at and how to look at it. 
Ultimately, fully integrated analytics 
services can lead to the discovery of 
powerful target audience and 
customer insights for your 
organisation.
 Case Studies and 
Best Practices
 A case study is a 
detailed analysis of a 
specific situation or 
incident, while best 
practices are proven 
methods for achieving a 
particular goal
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DICS 
Innovatives