Generative AI is transforming the insurance industry by enabling smarter, faster, and more personalized operations. Unlike traditional AI, which focuses on pattern detection and prediction, Generative AI can create content, simulate scenarios, and process unstructured data, making it ideal for automating claims processing, enhancing underwriting, generating custom policy documents, and improving fraud detection. Its ability to integrate with existing systems allows insurers to modernize without major overhauls, leading to greater efficiency, reduced costs, and a more responsive customer experience in an increasingly competitive landscape.