Have you ever been uncertain about hiring a group of engineers and marketers? It occurs when a small business owner wants to expand their clientele and sales but lacks the knowledge to do it. To help you make the right choice, we'll compare and contrast web development and digital marketing in this post. Let's get started. Website development and digital marketing are defined Let's start by delineating some fundamental ideas before delving further into the distinctions and parallels between digital marketing and web development. Digital marketing: What is it? Digital marketing is the process of Digital Marketing promoting a service or idea to customers using digital tools, platforms, and methods. In a nutshell, the purpose of digital marketing is to expose a company's identity and products to potential clients. What are some of the elements that compose digital marketing? SEO (search engine optimization) PPC (Pay-Per-Click) Use of social media Email Promotion Google Analytics What is Web Development.