Electronic Shelf Label Are The Future
                     Electronic Shelf 
Label 
Are The Future
      SoluM ESL
Your primary goal as a retailer is to 
please and attract your consumers. If 
customers want more in-store 
technology to assist them during their 
shopping experience, retailers must 
cater to their needs. Consumers are 
looking for new technology and 
advancements.
At a survey conducted by Planet Retail, 31% 
of participants said ESLs are the #1 
technology service they wish were available 
in the stores where they buy. In addition, 
according to analysis from SoluM and 
Company shows that ESLs will help enhance 
the customer experience and likely increase 
store profitability by 1-2%, along with other 
in-store assets to drive sales.
The ability to make limitless label changes utilizing 
paperless and automated methods lowers in-store 
expenses and helps merchants to roll out more pricing 
and product changes instantly, consistently, and 
efficiently. In fact, another SoluM report on 
automation in retail highlights how margins can be 
improved by 2-3% through the reduction of manual 
tasks. According to the report, “If you aren’t already 
implementing automation, you are falling behind.” 
This quote is important for retailers to keep in mind, 
especially with labour costs rising by 2-3%.
Our analysis found that retailers spent $104 billion on 
manually changing price labels in 2017 alone, 
switching to ESLs will open the door to more efficient 
dynamic pricing offering customers competitive and 
consistent price and promotions across in-store and 
online channels.
For more information on the electronic shelf label 
system, visit our website at https://solumesl.com/