8 Key Reasons Why PIM is Key to Your Digital Commerce Success-converted
                     8 Key Reasons Why PIM is Key to Your Digital Commerce Success 
Success in hyper-connected, omnichannel digital commerce is a distant dream without having the 
right tools and technology in place. Here on that note, a comprehensive PIM system can be the key 
for eCommerce brands to survive and thrive. 
Product information plays a vital role when sellers connect with buyers via a digital commerce 
platform. But, hurdles to storing, managing, organizing, enriching, and publishing it are enormous. 
For this reason, brands with an extensive product line and multi-channel presence rely heavily 
on product information management platforms to do it all with ease and efficiency. Since buyers 
check the product information thoroughly before making a buying decision, enterprises must feed 
customers with complete and relevant product information. It builds customer trust and brand 
loyalty and further leads to improved sales revenue. Here are eight reasons why PIM software is the 
key to successful digital commerce. 
1. Product catalog creation and expansion 
A PIM system provides a single source of truth and enables you to create and maintain product 
information in multiple catalogs, all at the same time and place. That means you can centralize all 
your product information using a PIM platform. Product catalogs are where you can describe and 
organize your product data for further retrieval and use. While creating them, you can build a 
hierarchical category structure and classify and house products in proper categories. In simpler 
words, PIM provides a single place to store, organize, and enrich product information and 
synchronously publish it to channels as the product line extends. 
2. Customization and localization 
A PIM platform offers seamless ways to manage and customize all data processes. It can alter, 
modify, and change data as products get upgraded. The accurate product information then helps 
create a compelling brand story around the product. By creating complete, optimized, and reliable 
data with a PIM system, marketing teams can plan targeted promotions across sales channels for 
different demographics. 
3. Increased conversion rate 
Complete, relevant, and up-to-date product information is vital to converting leads into actual 
buyers. It facilitates informed buying decisions, eventually reducing returns. With a Product 
Information Management system at work, consistent product data is available anytime, anywhere 
to customers, retailers, sales teams, and other stakeholders. It significantly minimizes the chances of 
mismatch or human errors. 
4. Improved customer trust and brand loyalty 
Product information management (PIM) enhances the uniformity and quality of product 
information, which further improves customer trust and brand loyalty. With PIM, data remains 
consistent and rich across all touchpoints throughout the product buying cycle, helping brands win 
customer confidence and trust. 
 
5. Greater visibility 
A PIM platform offers a 360-degree view of the product and its associated information to internal 
teams and different users in the supply chain. The system provides complete data compilation 
transparency and allows teams to view the latest updates and changes and stay updated. With PIM, 
the information remains transparent at every step of the product life cycle. 
6. Personalized product experience 
When working with product information, being relevant to the customer is critical to 
personalization. That is where a PIM system becomes crucial. It helps organizations deliver 
personalized experiences to the customers, resulting in boosts in sales. The platform also enables 
you to make new product features, specifications, and updates available to the buyers. By deploying 
it, brands can speed up product launch and enhance personalization and omnichannel and cross-
channel experiences. 
7. Enhanced productivity 
The platform comes loaded with automation capabilities. It automatically updates eCommerce 
platforms with product information from the source point throughout the value chain. It results in 
reduced human efforts, improved operational efficiency with minimal error possibilities, and 
reduced instances of returns. 
8. Improved omnichannel marketing 
Product information management software is easy to integrate. Apart from centralizing product 
information, it simultaneously publishes up-to-date and accurate product information across sales 
and marketing channels at lightning speed. This capability of the software makes your omnichannel 
presence impactful.