How to Develop a Strategic Content Syndication Plan for Your Company - Amazepxm.docx
                     How to Develop a Strategic Content Syndication Plan for Your Company- Amazepxm
Smooth exchange of product information is imperative to strengthen your brand’s presence and drive  
growth in digital commerce. Since the challenges to doing this are enormous, brands and retailers  
must ensure that their data syndication plans are well made and executed. While doing eCommerce,  
companies receive and deliver product information quite frequently throughout the product-buying  
journey. Moreover, this data resides in various systems and locations and is available in different files  
and formats.
That being the case, you, as an eCommerce firm, may find it difficult to be fast, accurate, and  
consistent while sharing this information with teams, business partners, and sales and distribution  
channels. One solution to this lies in developing a strategic content syndication plan. Before we dive  
into how to create such a strategy that works, let us first understand what data syndication is.
What is product data syndication?
Product data syndication (PDS) is about sharing complete, accurate, and enriched product  
information with customer-facing channels, merchants, business partners, online marketplaces, etc.  
It is indispensable to Product Information Management (PIM) and is the key to building  
excellent product experience management practices.
Manufacturers and distributors count on automated PDS tools, such as Amaze PXM's data  
syndication platform, to ensure the smooth and fast supply of quality data from a single location.  
These technologies help businesses share complete, high-quality, and enriched information with the
right people at the right time. It improves the overall product experience management process,  
amplifies sales prospects, drives value to the business, and amplifies growth opportunities.
How to get your content syndication strategies right?
● Upgrade to a robust and continually-evolving syndication platform
Whether you are a manufacturer, distributor, or retailer, with a presence on any number of sales  
platforms and marketplaces, effective and instant syndication is crucial to succeeding in digital  
commerce. New-age businesses count heavily on comprehensive PDS platforms to address issues  
that come their way while syndicating content. One such platform is Amaze PXM’s Data Exchange  
software, which combines powerful data syndication capabilities to help businesses ensure a smooth  
flow of high-quality product information within and outside the organization. The platform comes  
with automated onboarding and distribution features that contextualize product information to best  
suit your catalog structure and accelerate time to market. It helps companies feed complete, correct,  
and up-to-date information in no time whatsoever.
● Combine product information from multiple sources
In a typical eCommerce ecosystem, product data comes in from different sources with no consistent  
data structures. Plus, it may be in various forms and formats. Onboarding this data and making it  
customer-ready and up to the standards of your catalog structure is a challenge that organizations  
face. You may solve this problem by integrating your PIM software with systems that store and send  
product data. After integration, you will be able to receive product information faster and more  
efficiently, combine it to better represent your products, and build a best-in-class product  
experience.
● Leverage automation
Product experience management software like Amaze PXM incorporates the ‘Bridge’ module that  
facilitates inward and outward syndication with automated controls. You may leverage automation to  
onboard products faster and get them selling online sooner to boost sales.
● Contextualize and optimize product data
Data needs to be contextualised and optimised to meet various needs and standards of multiple  
channels. Whether you receive data or share it with internal teams, business partners, websites, or  
online marketplaces, you must normalise it before syndication. It will help you maintain data  
consistency and uniformity and deliver an engaging product experience that is the key to increasing  
your sales in digital commerce. The ‘Bridge’ module of Amaze Product Experience  Management 
provides users with automation capabilities to onboard and list product content.  Leverage these 
functions to make your syndication plans work for your companies.