Online Marketplaces 101
                     Online Marketplaces 101 
 
The meaning of online marketplaces 
 
An online marketplace is a developed virtual platform where consumers visit and 
shop. There are various online market platforms, including vertical 
marketplaces, horizontal marketplaces, and global marketplaces, and each 
marketplace has unique products, audiences, listings, and requirements. 
 
Advantages of selling your products on established marketplaces like Amazon 
and eBay 
 
Easy access to several customers. 
The seller is protected from fraud, disputes, and unpaid bills. 
Presence of e-commerce and built-in tool solutions. 
There is customer loyalty: If a client finds the products they bought online 
reliable, they will come back for more. 
This is a substantial ground for testing a new product because of the low risks. 
A seller can sell to international clients with less effort. 
 
 
The ten best online market platforms to sell in 2022 
 
1. Amazon 
 
Website: Amazon 
 
Amazon has revolutionized online sales across the globe. Many shoppers prefer 
it, and many clients usually compare the prices of products between Amazon and 
other sites. Selling on Amazon is beneficial because millions of people are aware 
of it. The only challenge to deal with is competing with other top brands. 
 
It would be best if you sold niche products to reduce competition. Amazon also 
offers product advertisements; try it to make your products more visible. 
 
2. eBay 
 
Website: eBay 
 
eBay is among the top online marketplaces. It has many buyers and operates in 
over 190 markets worldwide. Considering selling your products on eBay, it is 
essential to know the eBay fees, listing templates, and subscriptions. 
 
Do the following to be successful on eBay: 
 
Understand what products can be sold. 
Get an optimal shipping plan. eBay has a global shipping program. 
Enhance the general product listing so that they can be more visible. 
 
3. Etsy 
 
Website: Etsy 
 
This website offers buyers exceptional, unusual, and creative commodities. Etsy 
provides a platform for people who create items to sell their handmade products 
online. This marketplace can benefit crafters, collectors, vintage shops, antiques, 
and artists. 
 
As a seller on Etsy, ensure you upload good quality photos to attract clients to 
purchase the products. 
 
4. Allegro 
 
Web: Allegro for international sellers 
 
This is the largest Polish online market platform, among the most significant 
marketplaces after Amazon and eBay. Allegro's top categories of items for sale 
include electronics, childcare, health, fashion, and home. Allegro merchants can 
trade new, used, or refurbished items. 
 
Professional and B2C brand re-sellers have the opportunity to sell in Poland's 
booming online market. 
 
5. Walmart 
 
Website: Walmart 
 
It is an invite-only online market platform with commission fees only. Here, 
sellers can access the numerous clients who visit Walmart. Sellers can also 
customize Walmart's affiliate ventures, such as Jet.com. 
 
A recent study has shown that customers who buy on Amazon also visit 
Walmart. Therefore, sellers who list on both Amazon and Walmart have the best 
chance to sell products. 
 
6. Cdiscount 
 
Website: Cdiscount 
 
It is the second largest online market platform in France, with Amazon leading. 
eBay and Amazon merchants often sell on Cdiscount due to affordable fees and 
a fast onboarding process. Here, buyers can find electronics, clothing, jewelry, 
homeware, sports equipment, and health care. 
 
7. Mercado Libre 
 
Web: Mercado Libre 
 
It is located in Argentina; it operates online market platforms dedicated to online 
auctions and e-commerce. Mercado Libre is the most popular marketplace in 
Latin America, with numerous customers. Mercado Libre operates in Argentina, 
Brazil, Chile, and Spain, among many other nations. 
 
8. Alibaba/Tmall/Taobao 
 
Websites: 
 
Alibaba 
Tmall 
Taobao 
 
Alibaba.com is a Chinese multinational company specializing in internet, e-
commerce, retail, and technology. Alibaba hosts B2C (Tmall), B2B 
(Alibaba.com), and C2C (Taobao) marketplaces. 
 
Taobao offers a platform for SMEs and small entrepreneurs who offer products 
for Chinese-speaking regions. Tmall offers a platform for local Chinese and 
global ventures to sell products to Greater China. 
 
9. Shopee 
 
Website: Shopee 
 
This marketplace is in Singapore and serves clients across Asia and Latin 
America. Shopee was launched in 2015 and expanded to Brazil, Thailand, 
Vietnam, Indonesia, Mexico, and China, among other states. 
 
10. Flipkart 
 
Website: Flipkart 
 
It is found in India and was initially launched to sell books online. Flipkart sells 
consumer electronics, home essentials, lifestyle products, and fashion. Flipkart is 
a subsidiary of Walmart and has other group companies such as Myntra, 
Cleartrip, and Flipkart wholesale.