Juan Pablo Berroeta Santana is an expert digital marketing professional with a wealth of experience in developing growth strategies for B2C, B2B, and e-commerce businesses since 2010. He is certified in various platforms, including Google, Meta, and HubSpot, and has a proven track record of success in implementing growth strategies for the Latam market. Juan Pablo has worked in all phases and stages of the conversion funnel, exploring and developing the entire path of the client and user to ensure maximum conversions. From discovery to loyalty, he considers every stage of the funnel, including attraction, consideration, and conversion, to create a tailored and effective growth strategy for your business.