Ad Mediation Has The Answer To Everything
                     Ad Mediation Has The Answer To Everything
                                   What  is Ad mediation?
  Ad mediation is a software technology in the online 
advertising platform. 
  It specifically designed to act as a mediator between 
the publisher and multiple ad networks. 
  Ad mediation organizes the disparate ad network 
where it provides the transparency so that it can access 
the available demand sources in a centralized platform. 
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  In a digital world, to monetize the app through the 
ads there are so many techniques are being used.  
 Among that, ad mediation is a very useful technique 
which is used by more knowledgeable people. 
 What it exactly does is, sending the ad requests to 
multiple ad networks and make sure that publishers 
find the best available networks to fill their ad slots. 
  The publisher ranks the ad network in order of 
preference and the mediation platform tries for the 
top ad network. 
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 In an auction, generally, the item will be sold to the 
person who bids the higher amount. 
  In simple, ad mediations also perform the same work. 
  It gathers all the ad networks in a single place and if an 
ad is requested by an app, the auction will be made 
between the ad networks which are capable and willing to 
provide the ads for the particular requirements.  
  At last, the ad network which makes the highest bid 
would win the auction and fill the slot. 
                                            
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 When we compare with the simple ad network 
solution, this ad mediation provides better fill rates 
and higher eCPM since it connects with multiple ad 
networks.
 can be calculated by dividing the total earning with 
the total number of impressions).
 (Fill rates – It is the percentage of consumption 
orders got satisfied from the stock on hand).
 eCPM and fill rates are the two main objectives of ad 
mediation to increase the revenue for the publishers.
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                     Importance of Ad mediation:
• Automated optimization: 
  In the beginning, publishers were up to manage the 
waterfall by themselves, this eats the time and not 
letting for further improvements. 
  But after the ad mediation, with its optimization 
algorithm everything became easier for the publisher 
and also it facilitates to yield the higher value.
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• It is very simple: 
    It is relatively inexpensive and simple where 
there are no complex procedures or rules must be 
followed. 
    Mediation increases the flexibility and makes it 
very simple for the negotiators to act as problem 
solvers instead of adversaries.
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• Fill rates are high:
  Multiple ad networks have been leveraged to cover 
all the regions from which the ad request been 
generated. 
  It ensures that only one ad network can effectively 
fill the requests if it is originating from a particular 
region much better than other networks. 
   This ensures to give a higher fill rate from the app’s 
ad inventory.
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