Karan  A. Chanana - The Global Visionary of Amira Nature Foods Ltd.
                     Karan  A. Chanana - The Global Visionary of Amira Nature Foods Ltd. 
 
Powerful individuals driving the Indian rice business ahead are profiled in Rice of India. The 
100-year-old rice business owned by Karan Chanana's Family has been converted into a 
multinational food corporation bringing the flavour and scent of Indian basmati to tables 
worldwide. 
 
 
 
In addition to having offices in Germany, India, Malaysia, Nigeria, Singapore, the United 
Arab Emirates (UAE), the UK or the United Kingdom, and the USA or the United States of 
America, the Amira brand was introduced in 2008 and is currently offered in more than forty 
nations worldwide. Amira is a recognized international food brand named a Global Growth 
Company by the World Economic Forum for the previous four years. 
Under Chanana's leadership, Amira will introduce their wonderful ready-to-eat line. 
Chanana has played a significant role in the invention of the worldwide rice market. The 
menu includes delectable and creative dishes like quinoa biryani and basmati, chia seed, and 
veggie pilaf that offer fresh and interesting ways for people to interact with and rediscover 
rice. 
 
 
 
 
According to Karan A. Chanana, Chairman of Amira Nature Foods Ltd, basmati rice is a 
staple meal ingrained in culinary tradition and a major source of nutrition shared by people 
across many countries and all levels of society. He previously stated this opinion. Many 
prominent media sites have already interviewed Karan A. Chanana, an expert on the rice 
sector. 
With such wide varieties to choose from and a rich history in the sourcing and provision of 
the finest Basmati rice, it is no wonder that Amira previously earned a trusted reputation 
amongst culinary experts worldwide. 
 
 
 
 
 
 
Factors That Power His Growth 
 
Chanana places a high value on charity and supports several CSR programs globally. 
Among them is Family Reach in the USA and Amira's own CSR program, Ace Sports, which 
discovers and aids young, talented athletes in sports. Shweta Rana, a rising tennis star, is now 
being sponsored by Amira. Amira also collaborates with two influential Indian nonprofit 
organizations, Handicapped Children and Mothers' Aid (HCWA) and Handicapped 
Children's Rehabilitation Association (HCRA), to enhance the welfare of disabled women 
and children throughout India. 
 
 
 
An expert in his field, Karan Chanana is a commentator on networks including Bloomberg 
TV, CNBC, and BBC World News. He frequently presents at conferences worldwide and 
serves on several international boards for business and agriculture. 
Amira's strategy involves vertical integration to reduce as much of our reliance on 
externalities as possible. Scaling up necessitates integration along the complete value chain, 
from farm to fork. Additionally, to create a truly global brand, the objective is to expand 
vertically and horizontally in terms of the sheer number of nations where Amira creates its 
imprints. To put it simply, he wants the Amira brand to be visible in more than 100 nations 
worldwide within the next three years. 
Chanana's Tips for Budding Entrepreneurs 
 
His philosophy, "Every day is the first day of your life," is the only advice he can provide. 
Therefore, whatever obstacles life hands you, accept them in stride and keep going forward 
since every day brings you a new chance just waiting to be discovered. So make the most of 
the day! On a more sobering note, "Always have a Plan B." This indicates that you are 
willing to treat the market and the environment with the respect they merit, not that you have 
lost trust in your plan A.