Sugar daters are redefining what it means to be in a relationship, and Sugar.ie is redefining what it means to be a 21st century premium dating platform. The world is rapidly changing and it applies also to the way we meet new people. There has been some question about the legitimacy of sugar dating and the sexual aspect of it, but it’s becoming increasingly clear that in this new, post-pandemic reality, open dating is becoming the new normal (and it is doing so at lightspeed). Over 50% of online daters alone stated that they’re not looking for any particular type of relationship but are open to exploration. Modern daters are guided by feelings of freedom, curiosity, diversity, and empowerment – all the things traditionally monogamous romantic relationships nowadays lack. This rapidly changing trend in the Western society’s dating habits has given rise to relationships that are mutually beneficial and based primarily on people’s own terms and conditions. That’s what Sugar.ie is all about.