Facebook ad copy secrets to improve your conversions
                     FACEBOOK AD COPY 
SECRETS TO IMPROVE 
YOUR CONVERSIONS
WHAT IS AD COPY?
 Ad copy is a term that refers to a clickable advertisement, whether 
it is a contextual or a pay per click ad. 
WHY AD COPY?
 Most advertisers use ad copy not only to describe the 
advertisement, but to also insert the keywords that the ads have 
been created for. 
 The ad copy is an excellent way to describe where the 
advertisement link leads and to make the advertisement seem as 
persuasive as possible to any visitors who might be interested, as 
they have already searched for a particular keyword that has 
brought the ad up.
 Let’s discuss some of the secrets to improve the sales.
A/B SPLIT TESTING
 A/B testing is essentially an experiment where at least two 
variations of a page are appeared to clients at 
random and statistical investigation is utilized to figure out which 
variety performs better for a given transformation objective.
PROPER AD FORMAT
 The next step of Facebook’s ad creation process as you choose your 
ad placements and then formats. You must take both into 
consideration, as each placement will have different copy 
requirements. Newsfeed ads, for example, have much more room 
for copy than ads that appear on the side of desktop users’ feeds.
CAPTURE USER INTEREST
 Create a hook to grab users attention.
 Your ad cover must be lucrative enough to get the click from user.
ANTICIPATION
 Always try to follow your audience and try to know their needs.
 You must anticipate objections so you can clash against them.
DO NOT CREATE SPAM
 Do not create spam by providing unacceptable images.
 To attract users never opt for unethical means.
 Eliminate corny languages which make you sell like a bad 
salesman.
PEOPLE ENGAGING 
CONTENTS
 Do not provide push notifications and focus on how you can convert 
a user as your buyer.
 You can use funny phrases to get the clicks and further 
conversions.
THANK YOU