WhatsApp Lead Generation and Conversion Use Cases- Karix.com
                     WhatsApp Lead  Gen eration and Conversion Use Cases
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• One of the wonderful things about 
WhatsApp Business is that all the 
conversations must be initiated by 
the customer. This opt-in mentally 
move them one step further along 
the journey to conversion since 
they are engaging in the 
conversation voluntarily.
• Let us talk about a few ideas for 
how WhatsApp Business can be 
used to create deep customer 
connections, generate new leads, 
and convert them into paying 
customers.
www.karix.com
1. Automobiles
Nobody likes being cold called at random times of the 
day about ‘a new car you might be interested in.’
The WhatsApp Business API allows businesses in the 
automotive space to reach out to potential customers 
about new product launches in an engaging and non-
intrusive manner. A lot of your potential buyers are 
most likely already using WhatsApp regularly.
By creating a series of conversational flows that 
highlight the key features of the vehicle, you can 
pique the interest of potential buyers.
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2. Retail
WhatsApp is a great tool to improve conversion 
rates from the traffic you are already generating 
through your website and your social media 
platforms. Instead of asking people to opt-in to 
an email newsletter or communicate via a 
different third-party chatbot service, you can just 
drive them to a WhatsApp conversation to 
continue the conversation.
Within WhatsApp, it is much easier to gauge user 
intent and gently nudge them towards 
conversion by offering specific product links and 
product guides.
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3. Finance
If you are a banking firm or a financial advisory 
company, WhatsApp is a great platform to create 
lasting customer relationships and offer priority 
service to high-value clients.
Business owners are usually inundated with all 
kinds of unsolicited emails offering them 
memberships to exclusive clubs and ‘top-secret’ 
advice that will supposedly transform their 
businesses. The last thing they need from you is 
another few emails in their inbox which they 
won’t even open, let alone read.
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Instead, you could create a click-to-WhatsApp campaign that 
targets business owners and high-income individuals and 
offers them no-fluff advice and answers to important 
questions they have. You can ask them a series of questions 
to gauge if they will be a good fit for your service. Once they 
are vetted, you can assign them a combination of automated 
chat flows and a personal customer service rep that will be 
available to answer their queries any time of the day or night.
WhatsApp messages have an open rate of over 95% across 
the board (99% in some cases) which in combination with all 
the other advantages WhatsApp has over traditional channels 
like SMS or email (automation, multimedia, interactivity) 
makes it a frontrunner for any lead generation or conversion 
campaigns you may want to undertake. Whether it is 
answering a few final doubts before the prospect clicks ‘Buy’ 
or impressing them with the spontaneity of your customer 
service to turn them into repeat buyers, WhatsApp Business is 
a must-have for brands who want serious growth.
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For more cutting-edge research +91 22 40556161
and insider tips on using [email protected]
WhatsApp Business, stay tuned AWing,3rd Floor, Prism Towers,
to the : ,Mind Space, Malad (W),
Mumbai-400064 India
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