Why Animated Videos Should Be A Part Of Your Social Media Strategy
                     Why Animated Videos Should Be A Part 
Of Your Social Media Strategy 
 
Animated videos are an integral part of social media strategy. Although you'll find several 
interactive video examples on the internet that you can get inspiration from; however, 
understanding the importance and implementation will help you create an animated video that 
stands out.  
Furthermore, animated videos are increasingly becoming a powerful marketing tool in the digital 
world. Every major brands have harnessed its power to make the most of their marketing goals.  
The rise of social media started with social media platforms introducing the feature of sharing 
videos. Facebook videos are shared 10 times more than YouTube links. At the same time, over 2 
billion videos are being on Twitter daily, making them one of the best social media platforms to 
leverage for marketers. 
So, we certainly live in an era where videos are posted, watched, and shared every single day. 
That's why it's one of the main reasons why big and small business enterprises leverage these 
platforms as an integral marketing tool to achieve their marketing goals.  
So, where do animated videos fit into all of this?  
Animated videos help educate potential customers about product or services, provide solutions to 
their problems, and guide them through their buying decisions.   
Here are some of the major reasons why animated videos should be a part of your social media 
strategy: 
1. Cost-Effective And Engaging 
As we said, social media platforms are rapidly shifting towards becoming emotional, engaging, 
and visually appealing. So, when you combine all three essential elements, you'd be able to grab 
the users' attention and educate them about your brand easily.  
Moreover, these animated videos are the most cost-effective tool to explain your product or 
service than any other marketing tactic.  
That's why 87% of digital marketers leverage videos as essential marketing to reach their target 
audience. And 88% of video marketers claims videos help in achieving their desired ROI. 
Animated videos also help in conveying complicated products or services to potential customers 
in a simple manner. When potential customers understand the brand's message, they will be more 
likely to convert into sales. According to Oberlo, videos helped 80% of consumers in their 
buying decision.  
2. They're Easy To Measure Your Results 
It's crucial to measure and know the outcome of your marketing endeavors. In this way, 
marketers realize whether their approach is prudent or not.  
One of the best advantages of using video platforms like YouTube is that you can easily measure 
your content's performance. With the help of analytics, you can view your video content's time, 
and frequency watched and shared.  
Besides the default analytics tools offered on YouTube, you can also opt for other premium 
analytics tools like Wistia to gain a more in-depth insight into your video content. That includes 
the number of times the video is watched by the same and different users.  
Moreover, these platforms also provide sponsored content that you can leverage for a certain fee 
to better reach your potential customers and measure your sponsored content performance.  
3. Your Animated Videos Could Be Viral 
It's every video marketer's dream to make their videos viral. Getting shares on your videos 
doesn't mean it gets viral. Viral videos have a massive number of views shared on various 
platforms and channels at a tremendous rate.  
Even though there's no formula for making viral videos, however, they are mostly how-to videos 
and funny ones. For instance, videos like "how to bake a cake" or "funny cat videos" are among 
the most viral videos on the internet. 
The best thing about animated videos is that they are a mixture of both how-to and funny 
elements, making the video more engaging. If your audience likes it, they are most probably to 
share with their inner circle. 
Conclusion 
Animated videos should be an essential marketing tool in your overall marketing strategy.  
This is because they are engaging, visually appealing, explain your product or service in the 
simplest manner.  
That will help you in boosting traffic, conversion and achieve your marketing goals.