email-marketing
                     Email Marketing Service in Lahore
Email marketing is all about sending messages, 
tracking responses, and keeping up with the number 
of unsubscribes. If your marketing strategy relies 
on email, you' ll be happy to know that email 
marketing is still here and delivering great 
results. According to research firm Econsultancy, 
email remains an important part of the marketing 
mix. The vast majority of companies (72%) rate 
email as "good" or "excellent" in terms of return 
on investment (ROI).
To use email effectively, you need to fully 
understand good email design practices, focus on 
email deliverability, and be able to create 
compelling content for your specific target 
audience. In the ever-evolving era of marketing and 
email marketing, it can be difficult for marketers 
to know where to invest their energy and time to get 
the best results. To help marketing organizations 
prioritize their email marketing efforts, we 
surveyed more than 500 digital marketing experts, 
asking them to rate a wide range of email marketing 
technologies and strategies and their predicted 
business impacts for 2020. Hopefully this marketing 
survey will help you identify the platforms and 
technologies for executing your email marketing ca
mpaigns, including sending emails, observing 
responses, managing unsubscribes, monitoring 
engagement, and tracking results.
The first step is to choose an email service 
provider (ESP) or CRM solution provider to build an 
automated email marketing campaign. Your choice 
will depend on your budget, feature requirements, 
sales process, marketing organization, and number 
of contacts in your database.
How to build an email marketing list
When building a house, the first thing to build is 
the foundation. The same concept applies to 
building an email marketing plan. How, where, and 
when you build your list are as critical factors 
in the success of your email
program as anything else you create. A relevant and 
engaged audience is crucial to successful 
deliverabi lity, and having the right email list is 
the ideal entry point. Once you’ve chosen a 
platform/solution for sending messages and managing 
responses, you’ ll want to focus on building your 
email list. For clarity, email marketing is not 
spamming. In fact, it often starts with a website 
visitor voluntarily "opting in" to be added to a 
database of marketable names. Your audience asks 
for your email and should expect to receive it from 
you. They may have signed up to receive a 
newsletter or participate in a webinar, filled out 
a form on your website, or followed you on social 
media. It's best to build your email list with 
people who want to receive your message rather than 
buying an email list or sourcing email addresses 
from other sources.
This way, you can better ensure that the email is 
what the recipient wants to receive. Sending a 
random email, even if it's relevant to the 
recipient's interests and business, isn't much 
different than a walk-in phone call. Your audience 
has not asked to be contacted by you and may not be 
receptive to messages from you. See below for a few 
good practices for building your email marketing 
list. When subscribers are first added to your list, 
it's a good idea to send them a series of emails 
welcoming them on board. Through these emails, you 
should clearly communicate your opt-in/consent 
policy and set expectations for the content of 
future emails. You can take this opportunity to let 
them know how often they will receive emai ls from 
you and how they can reduce or change their 
preferences if needed.
A simple welcome campaign goes a long way in 
building a good relationship with new subscribers.
Obtaining new email addresses is a marketer's magic 
weapon, but experts say there are inherent dangers. 
Reaching out to new registrants runs the risk of 
being placed on Spamhaus's spam blacklist, as 
sending multiple emails to new registrants who 
never open or click is a high-risk gamble. This 
newly acquired email address may be a spam trap, 
and sending emails repeatedly may get your emai ls 
blocked.
Set up a review process: Agree on an understanding 
of the review process for new emails. Conduct a 
review process to ensure high-quality 
communications by ensuring appropriate stakeholders 
are involved throughout the process.
Communicate with all teams:
Make sure other departments are aware of your 
communications efforts. This ensures that 
customer-facing staff have all the information 
they need to respond to customer inquiries about 
your marketing campaigns.
Keep the message consistent:
Organize and maintain your content. Well-organized 
content ensures your communications are consistent 
and helps you generate new messages efficiently.
Use reporting tools:
Make sure the relevant reporting tools are in 
place to track the success of your emails. 
Multi-Email Best Practices - Ongoing Email List 
Management
Email subscriber base growth:
DD4GITAL VIARrCFMTIN u  r Digital Marketing Trust
WEB DEVELOPMENT
Wordpress
HTML&CSS
PHP
JOIN NOW
CONTACT US 03000969171
WWW.DIGITALMARKETINGTRUST.COM
Grow your subscriber base organically by 
asking customers to opt-in to your email list. 
By requiring
customers to consent to communications, you 
can increase trust, brand loyalty, and 
response rates.
Email Offers - Bring extra value to your 
subscribers:
By offering special offers, priority care, 
and other discounts, you can increase opt-in 
rates and reduce the likelihood that 
customers will unsubscribe (opt out) over 
time.
Don’t send unsolicited emails or purchase 
email lists:
Experts say emailing newly registered users 
often increases the risk of triggering spam 
filters because the new email address is 
unverified. Therefore, it is very important 
to ensure that your welcome activities are in 
sync. Backlog of new email signups increases 
risk of triggering spam filtersFrom add-on, 
rental and purchase lists:
These tactics can erode your brand and create 
serious deliverability issues. The address 
segment is characterized by a lack of 
responsiveness - open and click-through rates 
are very low. Since these
users never expect to receive an email from 
the sender, these lists generate many spam 
trap hits, increased bounces, unsubscribes, 
and complaints. This puts the sender’s 
deliverability reputation at risk and 
requires significant effort to recover.
Clean up your email subscriber base 
regularly:
A high-quality subscriber base ensures that 
only customers who want to hear from you 
receive it. Not only does this reduce the 
likelihood that the message will be 
classified as spam, it is also required by US 
law.
Send an opt-in confirmation email to set 
expectations:
By sending this email, you confirm that the 
recipient wishes to receive email messages 
from you
o