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Graphic design
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This entry is reviewed by the "Science Popularization in China" science
encyclopedia entry compilation and application work project.
Graphic design, also known as visual communication design, uses
"visual" as a way of communication and expression, creating and
combining symbols, pictures and text in a variety of ways to convey
ideas or messages. visual representation. Graphic designers may use
professional skills in typography, visual arts, page layout, computer
software, etc. to achieve the purpose of the creative plan. Graphic
design can usually refer to the process of making (designing), as well as
the final finished product.
Common uses of graphic design include logos
(trademarks and branding), publications
(magazines, newspapers and books), print
advertising, posters, billboards, website
graphic elements, logos and product packaging.
For example, product packaging may include a
logo or other artwork, organized text, and pure
design elements such as consistent images,
shapes, sizes, and colors. Composition is one of
the most important characteristics of graphic
design, especially when the product uses pre-
existing materials or a fusion of multiple
lements. Design is an artistic creative activity based on a
commercial environment that is purposefully carried out
by an individual designer or a design group that is
different from art. Design is a kind of work or profession,
and a modeling activity with aesthetic, use and
commemorative functions. Design is based on business
and the public, and serves them, thereby generating
commercial value and artistic value, which is different
from the scope of individual or partial group appreciation
of art.
Graphic design is the art of communication, stylization
and problem solving through words and images. Due to
the overlap in knowledge and skills, graphic design is
often mistaken for visual communication or
communication design. Graphic design produces visual
ideas and information by using many different methods
to create and combine text, symbols, and images.
Graphic designers may use font arrangement and layout
techniques to achieve the desired effect of product
design.
The term graphic design comes from the English "graphic". Before the
formation of modern graphic design, this term generally referred to
various graphic art forms formed by printing. Therefore, at that time,
the word was used in conjunction with "art" and was collectively
referred to as "Graphic design". The term "flat" at that time meant not
only that the work was two-dimensional and flat, but also that it was
mass-produced and therefore distinguished from a single piece of art.
The word design is derived from the Chinese translation of the word
"design" in Japanese. When translating the word "design" in Japanese,
in addition to the word "design", words composed of Chinese
characters such as "intention craftsmanship", "pattern", "composition",
"shape", etc. are also used to express "design". So when understanding
what "design" is, we can first explain these words: The English design is
derived from the Latin de-sinare, which means "to mark". In the 16th
century, the Italian word disegno began to have the current meaning of
design. Later, through the intermediary of French, it was quoted in
English and became the current design in English. Especially in the
courses of Western Art History and the Royal Academy of Art
Education, starting from the Renaissance, the inheritance of
professional skills of architecture has been gradually formed, combined
with the professional skills of painting and sculpture. The three are
collectively called plastic arts. Together they are called design. From
this perspective, it is easier for us to understand the definition and
explanation of "design is a shaping activity or construction activity with
aesthetic, use and commemorative functions". However, no matter
how the distinction is made, whether it is pure art, handicrafts,
architecture, or design, it must meet the conditions of "having aesthetic
experience, usable function, and commemorative function" [1].
Basic elements
Since 2015, graphic design not only gives people a visual enjoyment of
beauty, but more importantly conveys a message and a concept to the
majority of consumers. Therefore, in graphic design, we not only pay
attention to the visual beauty of the surface, but also The transmission
of information should be considered. Graphic design mainly consists of
the following basic elements:
A. Creativity: is the first priority in graphic
designsimple concept
The process in which the designer expresses patterns on
a flat surface using some basic graphics according to
certain creativity. It is through the use of points, lines,
surfaces and colors to convey meaning on the surface.
complex concepts
Design is purposeful planning, and graphic design is one
of the forms these plans will take. In the graphic design
process, you need to use visual elements to spread your
ideas and plans, and use text and graphics to convey
information to the audience, so that People understand
your vision and plans through these visual elements.
Design is a combination of technology and art, and is a
product of the commercial society. In the commercial
society, it requires a balance between artistic design and
creative ideals, objectivity and restraint, and the author's
voice to speak for the client.
There may be many different ways to learn design, because this is
determined by the diversified knowledge structure of design. No matter
what you did before, no matter how you have been, after entering the
design field, your previous experience will affect You, you, will face
challenges and the possibility of being eliminated, just as wanting to
create greatness can never be achieved by relying on people's
subjective wishes.
The word design comes from the English "design", which includes a
wide range of design scope and categories of architecture: industry,
environmental art, decoration, display, clothing, graphic design, etc.
However, the name of graphic design is difficult to express in ordinary
terms, because The intersection between disciplines is wide and deep.
Some of them are called: graphic design (graphisdesign) visual
communication design, decoration design, architectural decoration
design... This may have a lot to do with the characteristics of graphic
design, because design is ubiquitous and graphic design is omnipresent.
Design is everywhere. In terms of scope, everything used for printing is
related to graphic design. In terms of function, "the behavior of
adjusting vision to a certain extent through the human being" is called
visual communication, that is, using visual language to transmit
information. and express opinions, while decorative design or
decorative art design is recognized as a highly inaccurate and one-sided
name.
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