As search engines transform into generative answer engines, the role of PPC Services must evolve from management to curation. This guide details the transition toward "Self-Healing" campaigns and the necessity of First-Party Intent Graphs. Learn how to build a defensive moat around your organic traffic using the Halo Effect of strategic paid velocity ramps. For more details visit: https://drive.google.com/file/d/1CMi-Ym_k1mXGv5LGcjE-oY2AyQwUram0/view?usp=sharing