Digital Marketing and its scope
                     DIGITAL MARKETING 
AND ITS SCOPE
By Kritika Rawat
WHAT IS DIGITAL MARKETING ?
 Digital Marketing is the marketing of product and services through digital 
channels, such as social media, SEO, emails and mobile apps.
 In simple words, digital marketing can also be known as online marketing 
which refers to all marketing efforts that occur on the internet
CURRENT SCENARIO OF DIGITAL 
MARKETING ?
 Digital marketing has taken a troll in India at speed of a jet. It is now being 
used excessively by many Indian Companies. However, success of a marketing 
campaign is purely not based on Digital marketing only and if a winning score 
needs to be obtained, one should munch on different techniques available in 
traditional and modern modes of marketing
 It also has been observed that startups using digital marketing alone, have 
either failed or could not perform up to the mark. This study is to discuss the 
measures that should be taken to effectively implement digital marketing, so 
that winning results can be obtained and high sales can be achieved. 
FUTURE TRENDS OF DIGITAL MARKETING 
IN INDIA
 Digital is one of the fastest growing topics. Few years back, AI was a distant 
future, and now AI is the heart of global business and industry these days.
 Through programmatic advertising, we can use AI to automate our Ad buying, 
which helps us to narrow down our audiences. And conversational marketing 
helps us to arrange a quick one-to-one connection between customers and 
digital marketers.
 Now marketers get new ways to effectively target their audiences, which is a 
primary reason through which digital marketing industry is growing. 
THANK YOU
Presented By
Kritika Rawat
Hashtag Digital Marketing, Dehradun
https://www.hashtagacademy.in/