Technical SEO Complete Guide | Website Optimization, Crawling, Indexing & Ranking Strategy
                     Technical SEO 
What is Technical? 
Technical is a process through which we correct the technical and 
internal factors of our website and help the search engine to 
properly crawl and index our website and ranking our website. have 
increased 
 
Technical SEO is very important because if the technical SEO of your 
website is good then it will make it easier for the search engine to 
know about your website and for crawling and indexing, the search 
engine will give rewards to our website and ranking of our website. 
who will improve the search engine ranking page main 
For example: There is a sitemap of our website. Sitemap means a 
map of all the important pages of our website so that the search 
engine does not have to search too much to crawl our web pages, it 
is used to find all the important pages of the website at one place. It 
is known that the work of search engine is becoming easier. 
Even if you do not update it regularly, there is no problem, but if we 
regularly update and submit the Sitemap of our website, then the 
search engine rewards us for it and improves the ranking of our 
website even more. 
 
So in this way there are many technical SEO factors by which the 
ranking of our website in the search engine result page improves. I 
hope you have understood what Technical SEO is and to some 
extent you have also understood how the ranking of our website 
improves with the help of Technical SEO. Let us now see why 
Technical SEO is important for any website. 
 
Why is Technical SEO important? Need Of Technical SEO  
For ranking on the first page of any website in the search engine, it 
is very important to optimize On Page and Off Page as well as 
Technical SEO. It is very important that search engines understand 
and properly index your website and at the same time it is very 
important to get many technical SEO things right. 
 
Such as loading your website in a very short time, telling the crawler 
(reader) of the search engine which pages of our website should not 
be indexed by the search engine, keeping your website secure and 
many more things. 
 
It is very easy to do technical SEO of any website, but for this it is 
very important to know what are the technical SEO factors on the 
basis of which we can optimize our website. 
1. Use SSL (HTTPS) 
In today's time, Google has given a lot of attention to SSL Activation 
in its Ranking Factors, due to which without SSL your website is not 
ranked. 
As you might have seen that whenever a website is opened, there is 
a lock symbol at the front, which means that your website is safe 
and SSL is activated in your website and this (HTTPS) comes before 
the domain name of your website. (Hypertext Transfer Protocol 
Secure). 
This means that your website is secure and this is a very important 
ranking factor. If there is no lock symbol in front of the domain in 
your website and Not Secure is written, then you should contact 
your hosting provider because the SSL work of the website is done 
through hosting only. 
2. Make the website mobile-friendly 
As you would also know that in today's time, people use the internet 
mostly on their mobile phones and everyone uses mobile phones in 
today's time, then think if your website is not mobile friendly, that 
is, if on mobile phones. Your website will not look good. 
 
People will not be able to get proper information from your website 
and now Google's Crawler which earlier used to read our website as 
Desktop Crawler, now most of the websites are read by 
Smartphone's Crawler (Smartphone bot). 
In such a situation, it is very important that your website is mobile 
friendly and your website runs well on mobile phones also. 
3. Fasten Website Loading Speed 
Loading time of any website increases the traffic of the website and 
also improves the ranking of your website in the search engine 
result page. 
 
If the loading time of your website is high, then if the website does 
not open quickly even after clicking, users will click on some other 
website, due to which the traffic of your website may reduce by 
more than half. 
And the second important thing is that according to Google's 
Ranking Factor, the better the loading speed of your website, the 
higher your website will rank and if the loading speed of your 
website is less than 3 seconds then it is a good website loading 
speed. 
 
To check the loading speed of a website, use this tool: Website 
Loading Speed Check 
 
If the loading time of your website is high and your website is on 
WordPress, then you can reduce the loading time of the website by 
using many plugins like Lazy Load, WP Cache, and many other speed 
optimizing WordPress plugins. 
 
4. Fix Canonical Issue 
 
Sometimes it happens that you have changed the URL of a page of 
your website but the old URL is already indexed in Google, then in 
such a situation, your same web pages become two URLs for Google 
and Google identifies them as two different ones. Understands 
separate pages. 
 
On this basis, Google feels that the content on your second page is 
the copied content of the first page, so when 2 different URLs of the 
same web pages are created, then it is called Canonical Issue. 
In such a situation, it is very important to tell the search engine that 
you have only changed the URL but the web pages are the same and 
the search engine should replace your new URL with the old URL in 
its database. For this, if you have a WordPress website then you can 
fix the Canonical Issue with the help of Yoast SEO Plugin. 
5. Check Indexing. Indexing is most important for any website 
because if your website is not indexed then the website cannot be 
ranked, that is why it is most important for the ranking of the 
website that the content posted by you is Proper indexing is 
happening. 
 
You can use Google Search Console to check indexing. There will be 
an option of (URL INSPECTION) in Google Search Console and when 
you check, you will know whether the content published by you has 
been indexed or not. 
 
For this, enter the URL of the pages published by you in the URL 
Inspection option of Google Search Console and check. 
 
 
6. Create and update XML Sitemap: I have told you in the 
beginning about Sitemap that it is a map of all the pages of our 
website. First of all, check whether the sitemap of your website has 
been created or not. 
To check, write (sitemap.xml) in Google's search bar by putting a 
slash (/) in front of your domain. For example, if I have to check the 
sitemap of my website, then I will write (dminhindi.com/ 
sitemap.xml) meaning, write sitemap.xml by putting a slash (/) in 
front of your domain name and search. 
If the Sitemap is created then it will come and if it is not created then 
you will have to create the sitemap through Search Console. 
To create a Sitemap, go to the Sitemap option of Google Search 
Console and you will see that the name of your website will already 
be there, just write either (Sitemap_index.xml) or (Sitemap.xml) in 
the empty space in front. And submit it and the sitemap of your 
website will be submitted 
7. Register the website in Search Console. It is very important to 
submit the website in Search Console because above I have 
discussed some technical SEO factors which can be done through 
Search Console. 
 
Secondly, when you submit your website in Search Console, your 
website will be crawled and indexed properly and at the same time, 
whatever errors there are in your website will also be visible to you 
in Search Console. 
 
8. Submit Robots.txt file. Robots.txt is the file through which we 
tell the search engine which of our web pages are those that the 
search engine should not crawl. Let me explain this to you through 
an example. 
 
Like there are a lot of online transactions on banking websites, if the 
search engine crawls everything then it will increase the risk of 
privacy and in this way there are many pages which we do not want 
the search engine to crawl, that is why we need search engines. We 
have to tell or you can say give instructions as to which pages they 
should not crawl. 
For this, you have to create a Robots.txt file which contains the list of 
all the URLs, which URLs you have refused to crawl and which ones 
you have allowed. 
 
9. Fix Broken Link: Many times it happens that you delete a page of 
your website but in reality that page gets deleted from your website 
but the URL of the web page remains indexed in Google's database. 
And whenever a user clicks on that URL, you might have also seen 
that 404 Error appears or Not Found is written. 
 
For such errors, Google gives negative impact to your website 
because users come to your website but exit due to not getting any 
information. That is why it is very important to correct such errors. 
 
For this, you redirect your deleted pages to some other page. 
 
 
 
 
digital-marketing-training (page not found/ 404 page error) 
disallow: /digital-marketing-training (page blocked by robots.txt) 
digital-marketing-institute 
 
 
 
 
 
 
 
 
 
 
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